Media Power Inc. Donates $5 Million for Augmented Reality Research at Georgia Tech

    Magitech Division Partners with GVU Center for Advanced AR Research

    ATLANTA, May 28 /CNW/ -- Media Power Inc., a global developer of high
technology products, today announced it is donating $5 million over the next
five years to Georgia Tech's GVU Center for research and educational
activities in Augmented Reality (AR) and mobile computing. In addition to the
funding, Media Power is providing hardware and development tools to the GVU
Center to aid research and will assist the Center to find realistic settings
to deploy and evaluate game ideas. The gift partners Media Power's AR
division, Magitech, with the GVU Center to envision, prototype and evaluate
the next generation of mobile AR games and entertainment applications and
positions the company as a leader in AR.
    Augmented Reality (AR) is a field of computer research that deals with
the combination of real-world and computer-generated data. At present, most AR
research is concerned with the use of live video imagery that is digitally
processed and "augmented" by the addition of computer-generated graphics.
    "Augmented Reality is one of the most exciting technologies available
today. Thus far, it has only existed in the research lab. It is our intention
to commercialize the technology and make it available to the public at large.
Augmented Reality offers us the opportunity to create an entirely new
advertising paradigm," said Carl Freer, Media Power Co-Founder and Visionary.
    "We partnered with Georgia Tech because of their reputation for
excellence in this area. The work they have done thus far is very exciting and
their open stance with commercial entities such as Magitech provides for a
great opportunity," said Rich Jenkins, CEO Media Power. "We are very excited
about the work we will do together."
    Under the guidance of Georgia Tech professor Blair MacIntyre, GVU's
faculty and students with expertise in computer science, human-centered
computing, digital media and game design will partner with Magitech to explore
new mobile AR application concepts.  The gift from Media Power also enables
research in new kinds of design and authoring tools for handheld AR systems,
including systems empowering end-users to create AR games themselves.  The
partnership will create opportunities for GVU researchers to evaluate
commercial-grade AR applications in realistic settings.
    "Augmented Reality is one of the most significant emerging industries in
the world right now," said Rich DeMillo, Dean of the College of Computing at
Georgia Tech. "Its influence will be felt from entertainment to education to
health care. Georgia Tech's leadership in AR research and Media Power's
strength in commercialization make this an ideal partnership to achieve our
mutual goal of creating breakthrough technologies that achieve sustained real
world impact."
    "GVU has a long track record in Augmented Reality and mobile computing,"
said Elizabeth Mynatt, Director of the GVU Center. "This partnership with
Media Power strengthens our ability to look at the entire ecosystem of mobile
computing from human experience to technology, design strategies to business
    Magitech also announced today the opening of its Atlanta offices, located
at 817 West Peachtree Street in the Biltmore Hotel building, a location
providing easy access to Georgia Tech.  Magitech has already hired a sizable
compliment of designers, 3D modelers, AR programmers, researchers and content
developers, consisting of over 15 Georgia Tech and Savannah College of Art and
Design-Atlanta graduates.
    Magitech is Media Power's Atlanta-based augmented reality division. Its
world-class research partners include the Georgia Institute of Technology in
Atlanta, the Graz University of Technology in Austria and the University of
Canterbury in New Zealand. Magitech's goal is to develop commercial grade
Augmented Reality products and networks.
    About Media Power
    Media Power is a unique tech company that develops consumer and business
products based on Augmented Reality technology (AR) and other advanced
systems. Media Power has four divisions offering a range of hi-tech goods and
marketing services: Magitech;; Gizmondo; and Chinetic. For more
information visit
    About GVU
    The GVU Center at Georgia Tech is an interdisciplinary research center
encompassing a number of individual colleges at Georgia Tech as well as
external collaborators. GVU focuses on unlocking and amplifying human
potential through technical innovation in computing technologies. The faculty
and students associated with GVU bring expertise ranging from science and
engineering to the humanities and design. It is through deep collaboration
between these diverse domains that enables the GVU Center to engage in
research that would otherwise be difficult to tackle in traditional academic
and industrial settings.
    After more than a decade and half of practicing interdisciplinary
research, GVU has gained an international recognition in 3D Compression,
Animation, Augmented Reality, Collaborative Work, Educational Technologies,
Gaming, Graphics, Human-Computer Interaction, Information Visualization, New
Media, Online Communities, Perception, Robotics, Ubiquitous Computing, Virtual
Reality and Wearable Computing. For more information visit

For further information:

For further information: Becky Biggs of GCI Group, +1-404-260-3510,, for Media Power Inc. Web Site:        

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