Media invitation/advisory: Shop to stop breast cancer

    Get a head start on Christmas shopping tonight at Bayview Village

    TORONTO, Nov. 18 /CNW/ -

    WHO:      Bayview Village and North York General Hospital BMO Financial
              Group Breast Diagnostic Centre host 1,800 shoppers after hours

    WHEN:     Sunday, November 18, 2007
              VIP/Media reception: 5:45 p.m. at the LCBO Store.
              Shopping event/silent auction begins at 6:30 p.m.

    WHERE:    Bayview Village Shopping Centre
              2901 Bayview Avenue Toronto, Ontario M2K 1E6
              (Enter using main entrance at the south side near CIBC)

    WHAT:     Heart of Fashion is a one-of-a-kind shopping fundraiser
              offering guests exclusive "night-only" discounts from Bayview
              Village retailers, a silent auction featuring 150 gift items
              including one-of-a-kind pieces from famed Canadian designers:
              Simon Chang, Comrags, Greta Constantine, Jamil Juma, Saniya
              Khan, Linda Lundstrom, Lucian Matis, Andrew Majtenyi and
              Joeffer Caoc.

    DETAILS:  Now in its seventh year, the annual Heart of Fashion event has
              raised more than $816,000.00 for cancer care at North York
              General Hospital. In addition to the in-store discounts
              throughout the mall and auction, more than 1800 guests will be
              treated to fine wines, cocktails, gourmet food, beauty bar and
              a raffle for a 2008 Cadillac. Tickets are available at the main
              entrance and are priced at $60.00 per person with this year's
              proceeds going towards the purchase of a MRI with Breast
              Imaging Capability and a Capillary DNA Sequencer for Genetics,
              an automated laboratory system that helps with the detection of

For further information:

For further information: MEDIA CONTACT: Nina Budman, Gabrielle Totesau,
Budman and Associates, (416) 515-7667,

Organization Profile

North York General Hospital

More on this organization


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890