Media Invitation - Jays Shop Stadium Edition Opens Doors

    TORONTO, April 4 /CNW/ - The TORONTO BLUE JAYS are pleased to announce
the opening of the largest official team shop in Canada, JAYS SHOP STADIUM
EDITION at ROGERS CENTRE. The store's grand opening, exclusive to invited VIPs
and members of the media, will take place on THURSDAY, APRIL 5 at 6:00 PM. The
store opens to the public on Saturday morning at 10:00 am.
    ANTHONY PARTIPILO, the Club's Managing Director of Merchandising says,
"Our merchandising business has more than doubled since 2003. This
one-of-a-kind store will only help to fuel that momentum, while adding so much
to the experience of the fan visiting Rogers Centre."
    Located beside Gate 5, the new 8,000 sq ft store features some of the
most unique design elements in retail shopping. Shoppers can enter through the
stadium concourse under a 21-foot retractable roof store entrance, modeled
after the roof of Rogers Centre. Inside, they will find branded boutique areas
officially licensed MLB suppliers like MAJESTIC, NEW ERA and NIKE, a 40-foot
display wall featuring over 150 different caps and ACE'S CLUBHOUSE, a mascot
themed children's shop with a life-size statue of the Club's official mascot.
    JAYS SHOP STADIUM EDITION will feature the largest selection of Blue Jays
product anywhere and the largest selection of Authentic MLB apparel in Canada.
With eight check-outs, seven Hi-Definition plasma screens and new fitting
rooms, the customer's convenience is assured.

    When:   Thursday, April 5, 2007
    Time:   6:00 - 8:00 pm
    What:   VIP Opening of the Jays Shop Stadium Edition
            Hors D'oeuvres & Beverages to be served
            Business Attire
    Where:  Rogers Centre - Gate 5

For further information:

For further information: Please call the Communication Office at (416)
341-1302/03 to confirm your attendance

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