Media invitation - "If you talk to your Javel water while you are doing the wash, it loses some of its concentration..." -Pierre Légaré

    MONTREAL, Nov. 13 /CNW Telbec/ -

    Thérèse Tanguay Dion, better known as Maman Dion, is pleased to invite
     you to wash your dirty laundry with her, on Wednesday, November 14.

    At this time, you will be able to see just how fascinating doing a wash
                                   can be.

    As the spokesperson for a new product designed to incite us to make an
    ecological gesture from the comfort of our home, she will guide you in
    "washing responsibly" by demonstrating her favourite cleaner, the
                             renowned Magik Ball.

    She will also be sprinkling the event with an ample supply of anecdotes
    that will prompt you to act like a responsible consumer, right in your
                                laundry room.

    And just so she can clearly illustrate what she is talking about, we
    invite you to bring along any article of clothing, white or colour, and
                 she will wash it during the media gathering.

    We hope you will be able to join us and help provide a nice wash load,
          because doing your laundry will never be such a pleasure!

             DATE:     Wednesday, November 14, 2007

             TIME:     10:30 a.m.

             WHO:      Thérèse Tanguay Dion, spokesperson for Magik Ball;
                       Junot Leblanc, president of Fabmark, distributor of
                       Magik Ball

             WHERE:    Studio Mel's III, Studio M
                       1777 Carrie-Derick Street, Technoparc de Montréal
                       (The entrance will be at the back of the building,
                       door M)

                       A snack and refreshments will be served.

For further information:

For further information: R.S.V.P. and interview requests: Maxim Doucet,
(514) 845-7477 ext 234,; Paule Genest, (514) 845-7477 ext 232,; There will be a number of on-site photo opportunities.

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