Media Conference Call - Kraft Hockeyville 2009 launch details

    All corporate sponsors available for comment

    TORONTO, Oct. 17 /CNW/ - Media are invited to participate in a conference
call for the launch of Kraft Hockeyville 2009 on Wednesday, October 22 at
11:30 a.m. ET. Call in to speak with representatives from Kraft Canada, CBC's
Hockey Night in Canada, the National Hockey League and the National Hockey
League Players Association to find out about this year's competition.

    What:   Media Conference Call - Kraft Hockeyville 2009 launch

    When:   Wednesday, October 22 at 11:30 a.m. ET

    How:    To participate, please call 1-800-732-6179 (outside of Toronto)
            or 416-644-3415 (local). Media are encouraged to call 5 minutes
            before the teleconference time and will need to provide the name
            of the call: Kraft Hockeyville 2009

    Format: Opening remarks followed by a question-and-answer session with:
               -  Mike Ouellet, Chief of Business Affairs, NHLPA
               -  Cassie Campbell, Commentator for CBC's Hockey Night in
                  Canada and former Olympian
               -  Keith Wachtel, Senior Vice President Corporate Marketing
                  and Sales, NHL
               -  Kyle McMann, Director Corporate Marketing and Sales, NHL
               -  Jack Hewitt, Vice-President of Marketing Services, Kraft
               -  Genevieve Boulanger, Promotions, Kraft Canada (French

For further information:

For further information: Jessica Hanick, Erin O'Reilly, On behalf of
Kraft Canada,,, (416) 342-1819,
(416) 342-1811; James Lamont, On behalf of CBC, (Office) (416) 342-1818,
(Mobile) (416) 859-5870,

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Kraft Hockeyville

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