Media Awareness Network and Canadian Teachers' Federation - Partner to Promote Media Literacy in the Digital Age

    OTTAWA, June 9 /CNW Telbec/ - Media Awareness Network (MNet) and the
Canadian Teachers' Federation (CTF) are joining together to host Canada's
fourth annual Media Literacy Week, November 2-6, 2009.
    This year's theme "Media Literacy in the Digital Age" will emphasize the
multiple literacy skills needed by today's youth for accessing, evaluating,
repurposing, creating and distributing media content.
    "Students need a whole new skill set to successfully navigate through
media content in the digital age," explains CTF President Emily Noble.
"Although young people navigate easily through various media, they still
require guidance and mentorship to develop the necessary critical thinking
skills for active and engaged citizenship."
    A variety of activities - from classroom-based projects to large-scale
public events - will take place throughout the week in support of media
    "The week was renamed this year from National Media Education Week to
Media Literacy Week to raise awareness among Canadians that helping kids
become media literate isn't just the responsibility of teachers," said Jane
Tallim, Co-Executive Director of MNet. "Parents, librarians, Guide and Scout
leaders, coaches, camp counselors, paediatricians - everyone involved with
youth can play a role in promoting media literacy in their homes, schools and
    Collaborators involved in this year's events include the National Film
Board of Canada, Association for Media Literacy, Media Education Project
(Guelph University), McGill University Faculty of Education, Canadian
Association for Media Education Organizations, Ontario Library Association,
Historica Encounters Canada, Pacific Cinematheque, London Public Library and
the Prime Minister's Awards of Teaching Excellence.

    For information on how you can become involved visit the Media Literacy
Week Website at:

    Media Awareness Network (MNet) is a Canadian, not-for-profit media
literacy organization whose aim is to help children and youth to develop an
informed and critical understanding of media, the techniques used in creating
media products and the media's role and influence within society.

    Canadian Teachers' Federation (CTF) represents nearly 200,000 Canadian
teachers across the country. For nearly 90 years, CTF has advanced the cause
of children, defended the rights of teachers and promoted a strong public
education system. Further, they have championed the increase and strengthening
of the practice of media education in Canadian classrooms.

For further information:

For further information: Ann Marie Paquet, Communications Officer, Media
Awareness Network, (613) 224-7721, ext. 231,;
Francine Filion, Director of Communications, Canadian Teachers' Federation,
(613) 232-1505, ext. 630,

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