Media Alert/Photo Opportunity - "Real Canadian Superstore is 1st Canadian National Retailer to go bagless in British Columbia"

    --Langford, BC location to be first big box store without plastic bags

    LANGFORD, BC, Nov. 14 /CNW/ - As a more responsible GREEN retailer, and
in response to Canadian consumer support for environmental initiatives,
Langford Real Canadian Superstore scheduled to re-launch November 15, 2007
will be the first major grocery and general merchandise retail store in
British Columbia to eliminate traditional plastic grocery bags at the
checkouts. Milton Ontario is the site of the 1st plastic-bagless Superstore.
    Langford Real Canadian Superstore will be the next phase of banner stores
without plastic bags at the checkouts. With the recent launch of PC(R)
Green(R) Canada's Greenest Shopping Bag, a new reusable shopping bag,
customers will be encouraged to shop with reusable bags. Additionally,
customers can opt to use the PC(R) Green Box(TM) which has been designed to
fit in store shopping carts and can hold up to the equivalent of 3 to 5
grocery bags!

    WHAT:  First major grocery and general merchandise retail store in
           British Columbia to eliminate plastic grocery bags at the

    WHO:   Lori Stene, Loblaw Companies Limited Spokesperson

    WHERE: Real Canadian Superstore, Langford
           835 Langford Parkway, Victoria BC

    WHEN:  10:00AM - 1:00PM, Thursday November 15, 2007


    Loblaw Companies Limited is Canada's largest food distributor and a
leading provider of general merchandise, drugstore and financial products and
services. Through its various operating banners, Loblaw is committed to
providing Canadians with a one-stop destination in meeting their food and
everyday household needs. This goal is pursued through a portfolio of store
formats across the country. It also offers one of Canada's strongest control
label programs, including the unique President's Choice(R) and no name(R)
brands. Loblaw is one of the largest private-sector employers in Canada,
employing over 139,000 full-time and part-time employees.

    Members of the media are invited to attend.

For further information:

For further information: David Primorac, Director PR Formats, Loblaw
Companies Limited, Office: (905) 459-2500 ext. 3634,

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