Media Alert/Photo Opportunity - Atlantic Superstore in Halifax becomes Loblaw Companies first bagless store in Nova Scotia

    -   Fourth Canadian bagless location continues leadership in green

    BRAMPTON, ON, Feb. 19 /CNW/ - As a more responsible GREEN retailer, and
in response to Canadian consumer support for environmental initiatives,
Atlantic (Quinpool) Superstore, scheduled to re-launch February 21, 2008, will
be the first major grocery store in Nova Scotia to eliminate traditional
plastic grocery bags at the checkouts. This location will be the 4th Loblaw
banner store to go plastic-bagless following recent launches in Milton, ON,
Langford, BC and Sherbrooke, QC.
    With the recent launch of PC(R) Green(R) Canada's Greenest Shopping Bag,
a new reusable shopping bag, customers will be encouraged to shop with
reusable bags. Additionally, customers can opt to use the PC(R) Green Box(TM)
which has been designed to fit in store shopping carts and can hold up to the
equivalent of 3 to 5 grocery bags!
    Supporting this bagless initiative will be Halifax Regional
Municipality's Adventure Earth Centre "H.E.A.T." (Helping the Earth by Acting
Together) whose youth members will be in attendance providing assistance to

    WHAT:     First major grocery store in Nova Scotia to eliminate plastic
              grocery bags at the checkouts.

    WHO:      David Primorac, Loblaw Companies Limited Spokesperson
              Mayor Peter J. Kelly, Halifax Regional Municipality
              Bob Kenney, Nova Scotia Department of Environment and Labour
              George Taylor, H.E.A.T. (Helping the Earth by Acting Together)

    WHERE:    Atlantic Superstore, 6139 Quinpool Road, Halifax, NS

    WHEN:     7:45AM, Thursday, February 21, 2008

    Loblaw Companies Limited is Canada's largest food distributor and a
leading provider of general merchandise, drugstore and financial products and
services. Through its various operating banners, Loblaw is committed to
providing Canadians with a one-stop destination in meeting their food and
everyday household needs. This goal is pursued through a portfolio of store
formats across the country. It also offers one of Canada's strongest control
label programs, including the unique President's Choice(R) and no name(R)
brands. Loblaw is one of the largest private-sector employers in Canada,
employing over 139,000 full-time and part-time employees.

    ABOUT H.E.A.T.
    Halifax Regional Municipality's Adventure Earth Centre offers quality
environmental, earth education and leadership programs to youth of all ages.
These programs offer powerful, experiential learning opportunities that
encourage people to appreciate, understand, and then take action for, the
earth and our environment. "H.E.A.T." is a program for youth ages 13 and up,
who have an interest in the environment and who would like to "make a
difference". It is a group that is youth-driven and aims to provide
opportunities for leadership, community service, environmental awareness and
action projects, to develop personal skills, to participate in active living
opportunities, and to remain connected with other like-minded youth and the
Adventure Earth Centre. H.E.A.T. currently has a membership of over 80 youth
from all across Halifax Regional Municipality as well as over 30 adult
volunteers who act as support, resources and mentors to the youth members.

    Members of the media are invited to attend.

For further information:

For further information: David Primorac, Director PR Formats, Loblaw
Companies Limited, Office: (905) 459-2500 ext. 3634,

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