Media Alert/Photo Advisory - 25 Hands on a Plane, 2 Boarding Passes for the Bud Plane and a Chance to Win the Ultimate VIP Super Bowl Experience

    On January 22nd, Budweiser is giving 25 'hands on' football fans the
    chance to compete and win a pair of tickets to Super Bowl XLIII in the
    ultimate Hands on a Plane event

    TORONTO, Jan. 19 /CNW/ - The Bud Plane is ready to land and the next
destination is downtown Toronto. Budweiser is giving 25 lucky football fans
the chance to score the ultimate VIP Super Bowl Experience. Come down to
Yonge-Dundas Square on Thursday, January 22 to catch 25 die-hard Super Bowl
fans compete in the cold for their shot at winning a seat on the Bud Plane,
tickets to Super Bowl XLIII and access to VIP Super Bowl parties(*).
    With their eye on the prize and a hand on a plane, the outdoor
competition will kick off at 12 noon with 25 competitors vying for their
chance to win. Keeping their hand on a 20-foot replica of the Bud Plane,
competitors will participate in various outdoor challenges and activities
throughout the afternoon. The last person with their hand on the plane will be
handed boarding passes for the Bud Plane destined for Tampa Bay, Florida on
Super Bowl weekend.
    Don't miss the chance to witness the first-ever Hands on a Plane event
and catch 25 football fans bring their Super Bowl competitive spirit to life.

    What:           Budweiser Hands on a Plane event
                    -  25 fans competing for a chance to win the ultimate
                       VIP Super Bowl Experience - flight to Tampa Bay
                       Florida aboard the Bud Plane, a pair of tickets to
                       Super Bowl XLIII and access to VIP Super Bowl parties
                    -  Bud Girls
                    -  Interactive games and Budweiser prizing
                    -  20-foot replica Bud Plane at Yonge and Dundas Square
                    -  Ice cold Budweiser and more!

    When:           Thursday, January 22, 2009
                    12:00 - 5:00 p.m.
                    The outdoor competition kicks of at noon with the grand
                    prize winner being declared at approximately 5:00 p.m.

    Where:          Yonge-Dundas Square - corner of Yonge and Dundas Streets

    Interview Ops:  Kyle Norrington, National Marketing Manager, Budweiser
                    and Bud Girls

    Photo Ops:      25 ultimate football fans competing in the cold for hours
                    for a chance to win the ultimate Super Bowl VIP
                    Experience; Bud Plane at Yonge and Dundas Square;
                    Bud Girls

    No purchase necessary. Must be 21+ to participate in the Grand Prize
contest. Approx. retail value of the Grand Prize: $15,000. Odds of being
selected for one of the four available spots depend on the number of boarding
passes distributed and the number of people at the event. Odds of winning,
once selected to participate in the competition, are not less than 1 in 25.
Contest close date: January 22, 2009. Full contest rules available at the
event. (R)/MD Anheuser-Busch, Inc.
    (xx)Must be 19+ to enter. Entry subject to capacity.
    NFL Properties LLC, NFL Enterprises LLC, NFL International LLC, NFL
Productions LLC, NFL Ventures L.P., NFL Ventures Inc., the National Football
League, its member professional football clubs and each of their respective
subsidiaries, affiliates, shareholders, officers, directors, agents,
representatives and employees (collectively the "NFL Entities") will have no
liability or responsibility for any claim arising in connection with
participation in this contest or any prize awarded. The NFL entities have not
offered or sponsored this contest in any way. (C) 2008 NFL Ventures LP. Team
names/logos are trademarks if the teams indicated. All other NFL-related
trademarks are trademarks of the National Football League.

For further information:

For further information: on the event, please contact: Noor Marzook,
Robert Hogan, Edelman, (416) 979-1120 x 239, 320,,

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