Media Alert/Interview Opp - Koodo Mobile Provides Fat-Free Mobility

    Leader of Canada's newest mobile service provider ready to tell Canadians
    how to cut cellular cellulite

    VANCOUVER, March 31 /CNW/ - The future of affordable cell phone service
will be revealed on Thursday, April 3, 2008 when Kevin Banderk, Chief Koodo
Officer of Canada's newest cellular service, Koodo Mobile, goes public to
explain his company's revolutionary approach to fat-free mobility. Accompanied
by the ever energetic Koodosizers, Mr. Banderk will unveil a smart and
affordable service that includes access to all the talk and text you need.
Coupled with trim plans, lean pricing and no fixed-term contracts, Koodo
Mobile is sure to be a hit with young Canadians.

                           INSIDE STORY MEDIA TOUR

           Meet Kevin Banderk, Chief Koodo Officer and Koodosizers

    What:  Get the scoop on Canada's newest no-frills mobile service provider

    When:  Thursday, April 3, 2008

    Where: Vancouver - To be confirmed upon RSVP

    RSVP:  Kevin Banderk, Chief Koodo Officer is available for interviews.
           Time is limited. For information please contact Charlene McAnoy at
           Strategic Objectives. Tel: (416) 366-7735. Email: cmcanoy@

    Just Put That on my Tab

    A revolutionary first on the Canadian mobile scene, Koodo will also
introduce 'The Tab' an innovative new feature that allows up to $150 of the
cost of a new phone to be placed on a tab, so no money is required upfront.
Customers simply use the service normally and Koodo contributes 10 per cent of
their monthly bill towards paying down their tab - the more talking and
texting that happens, the faster the tab gets paid down.

    Fascinating Facts & Figures

    Kevin Banderk is equipped to discuss all the latest facts and figures in
cellular usage in Canada. For instance, did you know that:

    -   Over 60% of Canadians own a mobile phone with an average monthly bill
        of $57.

    -   With average usage of 400 minutes per month on their cell phone,
        Canadians are the second biggest talkers in the world.

    -   In the past year Canadians have tripled the number of text messages
        they send, sending over 26 million text messages a day.

    -   Of cell phone users, 40 per cent list text messaging as a must-have
        on their plan.

For further information:

For further information: Charlene McAnoy, at Strategic Objectives, Tel:
(416) 366-7735, Email:

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