Media Alert: The Allergy Impact

    New Quality of Life Report Launches May 1st
    Speak with health expert on trends, treatments & topics

    TORONTO, April 25 /CNW/ - For many of us, spring is synonymous with
suffering as allergies flare up and hinder our day-to-day living. In fact,
10 million Canadians across the country suffer from allergic symptoms - and
know personally how allergies affect their quality of life.
    On May 1st and 2nd, Dr. Jennifer Malcolm, a Toronto-based physician, is
available to discuss emerging allergy trends and offer solutions for how
Canadians can best manage their allergies and lead more active and healthier
    Dr. Malcolm will share news from the first-ever Reactine Quality of Life
Report - a state of the nation on allergies, compiling five years of allergy
data - including 2007 trends, seasonal predictions, health professional
perspectives, and a cross-comparison of quality of life issues from 2002 to

    Find out:

    -   BEST KEPT SECRET: What's the No.1 tip from allergy experts this
        season? What's the biggest myth?
    -   ALLERGY AUDIT: Are allergies getting worse every year?
    -   QOL CALL-OUT: How do allergies affect quality of life? And, what can
        people do about it?
    -   IT'S RAINING ALLERGIES: Will irregular weather patterns affect this
        allergy season?
    -   2007 ALLERGY MAP: Who fares the worst in allergy season?
    -   THE ALLERGY MYTH: When's the best time to start your treatment? Find
        out what health professionals say.

    WHO:      Dr. Jennifer Malcolm, Toronto-based family physician

    WHAT:     Talk to an expert who frequently discusses allergy symptoms and
              concerns with patients. Discuss the results of the first-ever
              Quality of Life Report and find out how to better manage and
              understand symptoms - especially during summer months

    WHEN:     May 1st and 2nd, 2007

For further information:

For further information: To arrange an interview or for more
information, please contact: Ryan Lockhart, Lorna Bennett, Environics
Communications, (416) 969-2749, (416) 969-2711

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