Media Alert and Photo Opportunity - Toronto is one kiss away from a new Guinness world record!

    TORONTO, Aug. 17 /CNW Telbec/ - International fashion retailer Mexx
challenges Torontonians with kissing contest on Queen Street.
    To celebrate the arrival of the new concept boutique on Queen Street,
Mexx will host an event today entitled 'Inspired by individual style...and a
    Twelve GTA couples will pucker up to beat the Guinness world record for
the longest kiss while standing in the store windows. The couple that remains
lip-locked the longest will win a $10,000 shopping spree at the retailer.

    Who:    MEXX Canada

    What:   Twelve enthusiastic and courageous couples will attempt to break
            the world record for the longest kiss The record to beat is
            31 hours, 30 minutes and 30 seconds!

    Where:  364 Queen Street West

    When:   Friday, August 17, 2007 starting at 12:00pm

    Why:    Playing on the theme that created the successful brand in 1986 --
            when two popular European brands, Moustache and Emanuelle were
            united with two kisses - M(oustache) + E(manuelle) + XX = MEXX --
            the event pays tribute to the history of the brand and the love
            affair that started it all.

For further information:

For further information: GA & Associates: Carrie Sanders, (514)
884-0790; Rachelle Stark, (647) 294-2736

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