Media Alert and Photo Opportunity - LOULOU Magazine and Addition Elle Unveil New Limited-Edition Fall Collection for Plus-Size Women in Calgary on Tuesday, September 9

    CALGARY, Sept. 9 /CNW/ -

    WHO:     LOULOU magazine and Addition Elle (a division of
             Reitmans Fashion Group) have joined forces once again to create
             an exciting and unique capsule collection of fall fashion
             apparel for 14-plus women.

    WHAT:    The LOULOU Limited Edition Collection - 10 runway-inspired
             pieces in a one-of-a-kind collection designed and developed by
             Addition Elle, using the fashion expertise of LOULOU editors.
             The new line will be available at 30 select Addition Elle stores
             across Canada starting September 3, 2008.

             The launch event will include the appearance of celebrity
             stylist Lynn Spence, who will give two lucky customers a
             complete fashion and beauty makeover including a fabulous fall
             outfit from Addition Elle. In attendance to celebrate the launch
             will be Kerry Mitchell, President of Addition Elle, and
             Claude Laframboise, Editor-in-Chief of LOULOU magazine.

    WHEN:    Tuesday, September 9, 2008, 6 p.m. to 9 p.m.
             7:00 p.m.: The names of the two makeover winners are drawn
             8:30 p.m.: The big reveal of the newly made-over customers

    WHERE:   Addition Elle, Market Mall, 3625 Shaganappi Trail NW, in Calgary

    WHY:     Addition Elle continues to be an innovative force in its efforts
             to enhance the image of plus-size women in Canada. LOULOU is a
             style-savvy shopping inspiration for women - no matter what
             their dress size. As with the inaugural launch of the
             LOULOU Limited Edition Collection, LOULOU once again features
             LOULOU For You, a special 14+ fashion supplement dedicated
             solely to plus-size styles. This pullout supplement in the
             September issue of LOULOU is scheduled to hit newsstands on
             September 1, 2008.

For further information:

For further information: LOULOU magazine: Liv Judd, Promotions and
Marketing Manager, Office: (416) 764-1577, cell: (416) 558-4949,; Addition Elle: Celia Love, Publicist, Office:
(905) 513-1889, cell: (416) 464-7534,

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