Media Alert - World Energy to Administer First RGGI Auction on September 25

    WORCESTER, MA, Sept. 24 /CNW/ -

    WHAT:  Tomorrow, the states participating in the Regional Greenhouse Gas
           Initiative (RGGI) will lead the United States in taking a historic
           step forward in cutting greenhouse gas emissions and reducing
           their impact on the environment. World Energy, a pioneer in the
           green commodities market, will administer the first-in-U.S.-
           history carbon dioxide cap-and-trade auction on behalf of RGGI,

    WHO:   World Energy (TSX: XWE) has emerged as both a front-runner and
           market maker in the carbon credit markets and was selected by
           RGGI, Inc. to run this historic greenhouse gas reduction auction.
           The ten participating states, Connecticut, Delaware, Maine,
           Maryland, Massachusetts, New Hampshire, New Jersey, New York,
           Rhode Island and Vermont, have cooperatively developed the first
           mandatory, market-based CO(2) emissions reduction program in the
           United States. RGGI, Inc. is a nonprofit corporation created to
           provide technical and administrative services to the Regional
           Greenhouse Gas Initiative CO(2) budget trading programs of the
           participating states. (

    WHEN:  Thursday, September 25, 2008
           9:00 a.m. - 12:00 p.m. Eastern Time

    WHY:   With industry experts projecting the total global carbon market to
           exceed $1 trillion by 2020, it is critical that the United States
           be on the forefront of market-based reductions in greenhouse gas
           emissions. RGGI represents a clear and decisive step in this
           direction and may serve as an example for future regional and
           national greenhouse gas reduction programs. Companies like World
           Energy are acting as catalysts in this fast-growing market by
           creating efficient, transparent and trusted marketplaces for
           trading green energy and commodities.

    About World Energy

    World Energy (TSX: XWE) operates online exchanges for energy and green
commodities. For buyers and sellers of electricity, natural gas and green
energy assets who are impacted by today's highly volatile energy markets,
World Energy's proven approach has transformed the normally complex
procurement process into a powerful, streamlined vehicle for cost savings. In
addition to helping its customers obtain favorable pricing on traditional
energy commodities, World Energy is taking an active role in creating the
green commodities markets. To date, the company has transacted nearly 1
billion kWh of green power and Renewable Energy Certificates (RECs), and its
trading platform powers the ground-breaking Regional Green House Gas
Initiative's (RGGI) cap and trade program for CO2 emissions. For more
information, please visit

    This press release contains forward-looking statements that are subject
to risks and uncertainties that could cause actual results to differ from
those indicated in the forward-looking statements. Such risks and
uncertainties include, but are not limited to: our revenue is dependent on
actual future energy purchases pursuant to completed procurements; the demand
for our services is affected by changes in regulated prices or cyclicality or
volatility in competitive market prices for energy; we depend on a small
number of key energy consumers, suppliers and channel partners; there are
factors outside our control that affect transaction volume in the electricity
market; and there are other factors identified in our Annual Report on Form
10-K and subsequent reports filed with the Securities and Exchange Commission.

For further information:

For further information: Sarah Ellis, Greenough Communications, (617)
275-6545,; Dan Mees, World Energy Media Relations,
(617) 201-9131,

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