Media Alert - UNICEF Canada Launches its 2007 Trick-or-Treat for UNICEF Campaign at Toronto elementary school

    TORONTO, Oct. 2 /CNW/ -

    What:     On Tuesday, October 2, 2007, 100 Toronto school children will
              gather together to help UNICEF Canada kick-off its Trick-or-
              Treat for UNICEF campaign. UNICEF Canada Youth Ambassador
              Bilaal Rajan, 11, along with Alan Ely, UNICEF Canada
              Chairperson, will rally the staff and elementary students of
              the Institute of Child Study in celebration of the annual
              fundraising and education campaign.

    Photo Opportunity:
              Photo opportunities include UNICEF Canada Ambassadors handing
              out the new Trick-or-Treat for UNICEF candy collection bags to
              the elementary students, children singing and group photos of
              UNICEF Canada spokespeople with children and school staff.
              There will also be photo and interview opportunities with 11
              year old Bilaal Rajan, UNICEF Canada ambassador, elementary
              school children from the Institute of Child Study, and UNICEF
              Canada Chairperson speaking passionately about how children can
              make a difference to children in developing countries. School
              officials will also discuss their school's plans for
              participation in the programme.

    Who:      11 year old Bilaal Rajan, UNICEF Canada National Child
              Alan Ely, UNICEF Canada Chairperson
              Richard Messina, Principal and Carol Stephenson, teacher,
               Institute of Child Study
              Approximately 100 school children aged 5 to 11

    When:     10 a.m., Tuesday, October 2, 2007

    Where:    Institute of Child Study, Toronto, ON
              45 Walmer Road (North of Bloor St. W., west of Spadina)

    Note to photographers and broadcasters: Photo and interview opportunities
    of the speakers and some students will also follow after the assembly.

For further information:

For further information: Kathleen Powderley, on behalf of UNICEF Canada,
Tel. (416) 699-5665 and (cell) (416) 803-5597

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