Media alert - "playboy swim" RUNWAY SHOW - To Launch 2008 Playboy Swimwear Collection During Toronto Fashion Week -

    TORONTO, Oct. 18 /CNW/ -

    WHO:    Playboy Playmate Miss January 2007 Jayde Nicole
            Internationally Known DJ AKI

    WHAT:   Canada-based distributor Gem-Sen will present "Playboy Swim," a
            runway show featuring the Canadian debut of the 2008 fashion
            swimwear collection. The event will take place at the exclusive
            nightclub, Ultra Supper Club on Tuesday October 23, 2007. In
            addition to the runway performance at 11:30 pm, internationally
            known DJ Aki will spin tunes on the dance floor, while Playboy
            magazine's Miss January 2007 Jayde Nicole, who resides in Port
            Perry, Ontario, will pose for photographs and sign autographs.

            Also set to debut at the fashion show is "Playboy Swim by
            Holly," a collection of swimwear pieces designed by Holly
            Madison, star of E!'s hit reality show "The Girls Next Door" and
            Hugh Hefner's number one girlfriend.

            For a sneak peek of the collection click on the below link:

    WHERE:  Ultra Supper Club
            314 Queen Street W.
            Toronto, Ontario
            Tel: 416-263-0330

    WHEN:   Tuesday, October 23, 2007
            Doors open at 10:00pm
            Runway show begins at 11:30pm

    Miss January 2007 Jayde Nicole will pose for photographs and fashion show
photos will be available upon request.
    Interviews with Jayde Nicole and Gem-Sen representatives available.


For further information:

For further information: Media Contacts: Christina Vlahos, Ink, (416)
869-9444,; Traci Coulter, Playboy Enterprises, Licensing,
(212) 261-5011,

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