Media Alert - Photo/Video Op - Surfboards and mp3 Charge Bar Define Canada's First Mall Teen Lounge



    - Upper Canada Mall Sets The Scene For Back To School Style -

    NEWMARKET, ON, Aug. 20 /CNW/ - The quintessential teen destination - the
mall - is undergoing a transformation. On Monday, August 20th, Upper Canada
Mall is redefining this teen hangout with the unveiling of Canada's first ever
mall-based Teen Lounge. Complete with a charge bar for mp3 plug-in, mirror
displays, fashion closet, tv screen, and surfboard surroundings, the Teen
Lounge epitomizes the five pillars of teen culture: music, entertainment,
sports, fashion, and technology, which come together to form the ultimate teen
environment. The unveiling will kick off two weeks of promotions, giveaways,
demonstrations and activities taking place at Upper Canada Mall during the
busy back-to-school shopping season.
    The Teen Lounge launch will also mark the premier of Upper Canada Mall's
newest web endeavour, a myteenlounge.com webisode chronicling a group of five
teenage characters and their adventures at the shopping centre. The animated
program will also introduce teens to specific promotions and events happening
at the centre, including a giveaway of a personal teen lounge valued at
$4,000! The online contest invites teens to explain why they deserve to win,
and web visitors will be able to vote for their favourite.
    And while some teens will be lounging, others will be checking out the
Fashion 411 exhibit, highlighting the coolest trends for back-to-school.
Mannequins merchandised by various retailers will provide fashion-forward
ideas for this year's grooviest school gear, and MAC make-up Mondays will
ensure teens are beauty secret savvy through free demonstrations and raffle
opportunities. A full list of activities and promotions marking the launch of
Canada's coolest Teen Lounge can be found at www.uppercanadamall.com.

    
    WHAT:      Canada's first ever mall Teen Lounge is unveiled at Upper
               Canada Mall
    WHEN:      Launch event - August 20, 2007
               Daily samples and demos - August 20 - September 1, 2007
    WHERE:     Upper Canada Mall
               Located at the intersection of Yonge St. and Davis Drive
               (Hwy 11 & 9) in Newmarket.
    PHOTO-OP:  Teens surrounded by surfboards chill out in Canada's ultimate
               Teen Lounge as the get set to head back to school.
    

    About Upper Canada Mall
    -----------------------

    Upper Canada Mall is a community shopping centre with over 200 stores and
services. Located at the corner of Yonge Street and Davis Drive, Upper Canada
Mall is highly involved in the community and has developed a variety of
partnership programs. Upper Canada Mall is owned and managed by Ivanhoe
Cambridge. Ivanhoe Cambridge is a recognized leader in the Canadian real
estate industry. It is one of Canada's pre-eminent property owners, managers,
developers and investors. Headquartered in Montreal, Quebec, the company
focuses on high-quality shopping centres located in urban areas. Its real
estate portfolio consists of more than 39 million square feet of retail space
and includes 50 regional and super-regional shopping centres. For more
information, please visit www.uppercanadamall.com or www.ivanhoecambridge.com.





For further information:

For further information: Nicolee Tattersall, The Idea Workshop,
nicolee@theideaworkshop.com, (416) 504-3977 ext. 26

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UPPER CANADA MALL

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