Media Alert - Losing the battle to eating healthier, losing weight or quitting smoking?

    -- Canadian psychologist and motivational expert shares secrets to
    staying motivated and getting back on track with your promise to meet
    your goals this spring --

    TORONTO, April 10 /CNW/ - Ok, it's the beginning of April and are you
struggling to keep your New Year's resolution like the rest of us? A recent
survey showed that only 30 per cent of Canadians who made a New Year's
resolution will keep it up to 6 months and moreover it is about this time that
they will start to falter. You don't have to give up, and you can even start
again if you need to. This year, learn how to get motivated and get over the
rough patch to keep your resolution going all year long!
    Dr. Jean-Marc Assaad, Psychologist and Motivational Interviewing Expert,
is available to help motivate Canadians and teach them how to get their
resolution back on track. Dr. Assaad was a professor of psychology at McGill
University and has published numerous articles on individual differences in
motivation systems. He also offers motivational interviewing to individuals,
companies and organizations, including university and hospital centers and the
Correctional Service of Canada. Dr. Assaad is also the Director of the
Corporate Smoking Cessation Program at the McGill University Health Centre
(MUHC), in affiliation with the Royal Victoria Hospital and the Montreal Chest
    Dr. Assaad will be in Toronto on Monday, April 16th and Tuesday,
April 17th and will share his expertise on the following:

    -   What's your resolution? Learn which resolutions most Canadians commit
        to and which resolution a majority of Canadians say is the hardest to

    -   Resolution rescue: Think you don't have the willpower to stick to
        your resolution? Think again! Dr. Assaad will teach you how to stay
        motivated to keep your resolutions or get back on track if you've hit
        a rough patch.

    -   Top tips to success: It's difficult to keep healthy lifestyle
        resolutions any time of the year! Dr. Assaad will share his expert
        advice and tips on keeping your resolutions on track throughout the
        year. Topics include losing weight, exercising more, eating healthier
        and quitting smoking.

    -   Survey says: Unveiling the interesting results of a national survey
        on the challenges Canadians face in keeping their resolutions.

    (*) Dr. Assaad advocates the use of cognitive-behavioral therapy in
    association with smoking cessation aids-such as NicoDerm and Nicorette.

For further information:

For further information: or to book an interview with Dr. Assaad, please
contact: Jennifer Goode or Daniela Ferri, Edelman, (416) 979-1120 ext. 230 or

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