Media Alert - Loblaw and Joe Fresh Style To "Pop-Up" Shop as Cross-Canada Tour Arrives in Edmonton

    - Travelling, limited-time retail store will pop-up in Edmonton to
    officially launch the Joe Fresh Style Kids collection -

    EDMONTON, Sept. 20 /CNW/ -

    What:     Loblaw and Joe Fresh Style reveal private label collection for
              kids aboard Canada's first travelling pop-up Store - Joe Fresh
              Style's unique, new shopping environment.

              Set inside an 18-wheel tractor trailer, the pop-up store is a
              retail innovation, and makes a splash with its colourful and
              playful exterior and stunning interior design. Edmonton is the
              third of a five-city Canadian tour to launch the Joe Fresh
              Style Kids collection.

    When:     Thursday, September 20, 2007
              Time: 1:00 p.m.
              (*)Note: Public hours - Wednesday/Thursday/Friday/Saturday:
              10 - 8 p.m.

    Where:    Joe Fresh Style Pop-Up Store
              Sir Winston Churchill Square

    NOTE TO EDITORS:  Joe Mimran, Creative Director, Joe Fresh Style, will be
available for interviews from 1:00 p.m. to 2:00 p.m.

For further information:

For further information: To arrange a tour and interview, please
contact: Nadia Beale, Manning Selvage & Lee, Office: (416) 847-1333, Cell:
(416) 817-1307, E-mail:; Jessica Kasparian, Manning
Selvage & Lee, Office: (416) 847-1303, Cell: (647) 688-0314, E-mail:

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