- Travelling, limited-time retail store will pop-up in Edmonton to
officially launch the Joe Fresh Style Kids collection -
EDMONTON, Sept. 20 /CNW/ -
What: Loblaw and Joe Fresh Style reveal private label collection for
kids aboard Canada's first travelling pop-up Store - Joe Fresh
Style's unique, new shopping environment.
Set inside an 18-wheel tractor trailer, the pop-up store is a
retail innovation, and makes a splash with its colourful and
playful exterior and stunning interior design. Edmonton is the
third of a five-city Canadian tour to launch the Joe Fresh
Style Kids collection.
When: Thursday, September 20, 2007
Time: 1:00 p.m.
(*)Note: Public hours - Wednesday/Thursday/Friday/Saturday:
10 - 8 p.m.
Where: Joe Fresh Style Pop-Up Store
Sir Winston Churchill Square
NOTE TO EDITORS: Joe Mimran, Creative Director, Joe Fresh Style, will be
available for interviews from 1:00 p.m. to 2:00 p.m.
For further information:
For further information: To arrange a tour and interview, please
contact: Nadia Beale, Manning Selvage & Lee, Office: (416) 847-1333, Cell:
(416) 817-1307, E-mail: email@example.com; Jessica Kasparian, Manning
Selvage & Lee, Office: (416) 847-1303, Cell: (647) 688-0314, E-mail: