Media Alert - Loblaw and Joe Fresh Style To "Pop-Up" Shop as Cross-Canada Tour Arrives in Calgary

    - Travelling, limited-time retail store will pop-up in Calgary to
    officially launch the Joe Fresh Style Kids collection -

    CALGARY, Sept. 26 /CNW/ -

    What:     Loblaw and Joe Fresh Style reveal private label collection for
              kids aboard Canada's first travelling pop-up Store - Joe Fresh
              Style's unique, new shopping environment.

              Set inside an 18-wheel tractor trailer, the pop-up store is a
              retail innovation, and makes a splash with its colourful and
              playful exterior and stunning interior design. Calgary is the
              fourth of a five-city Canadian tour to launch the Joe Fresh
              Style Kids collection.

    When:     Wednesday, September 26, 2007
              10:00 a.m. to 3:00 p.m. (photo op/interviews)
              (*)Note: Public hours - Wednesday/Thursday/Friday/Saturday:
              10 - 8 p.m.

    Where:    Joe Fresh Style Pop-Up Store
              Eau Claire Market (corner of 2nd Avenue and 2nd Street SW)

    NOTE TO EDITORS: Joe Mimran, Creative Director, Joe Fresh Style, will be
available for interviews.

For further information:

For further information: To arrange a tour and interview, please
contact: Sara O'Reilly, Manning Selvage & Lee, Office: (416) 847-1334, E-mail:

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890