- Travelling, limited-time retail store will pop-up in Calgary to
officially launch the Joe Fresh Style Kids collection -
CALGARY, Sept. 26 /CNW/ -
What: Loblaw and Joe Fresh Style reveal private label collection for
kids aboard Canada's first travelling pop-up Store - Joe Fresh
Style's unique, new shopping environment.
Set inside an 18-wheel tractor trailer, the pop-up store is a
retail innovation, and makes a splash with its colourful and
playful exterior and stunning interior design. Calgary is the
fourth of a five-city Canadian tour to launch the Joe Fresh
Style Kids collection.
When: Wednesday, September 26, 2007
10:00 a.m. to 3:00 p.m. (photo op/interviews)
(*)Note: Public hours - Wednesday/Thursday/Friday/Saturday:
10 - 8 p.m.
Where: Joe Fresh Style Pop-Up Store
Eau Claire Market (corner of 2nd Avenue and 2nd Street SW)
NOTE TO EDITORS: Joe Mimran, Creative Director, Joe Fresh Style, will be
available for interviews.
For further information:
For further information: To arrange a tour and interview, please
contact: Sara O'Reilly, Manning Selvage & Lee, Office: (416) 847-1334, E-mail: