Media alert - Event today - New data speaks volumes: Chatty Canadians "hung up" on long distance calling

    Panasonic Canada unveils Globarange phones; combined traditional and
    modern telephone technology will keep lines of communication busy

    MISSISSAUGA, ON, Aug. 14 /CNW/ - We live in age of instant communication.
But even with many options for staying connected, one thing has remained
constant: we still rely on the telephone to keep in touch with friends and
family. According to the Globarange Index conducted by Environics Research
Group to be released today, 84 per cent of Canadians take great pleasure in
keeping in touch with friends and family abroad by talking on the phone.
    And not only is just about everyone talking on the phone, they are
talking often...and who they're talking to just might surprise you.
    Panasonic Canada invites you to a special event where you will discover
what social trends are shaping Canadians' long-distance calling habits and how
a new technology is playing an important role in keeping the telephone lines
of communication busy.

    What:  Results from the Globarange Index will be revealed, including:
           -  Long distance calling trends in Canada
           -  Who's on most Canadians' speed dial - friends, family or
           -  The "life stages" of long distance calling - how does the
              caller's age relate to who they're calling?
           -  Canadians' attitudes towards new telephone technology
           -  Where does the telephone fit in today's age of instant

           The unveiling of Panasonic's innovative telephone technology that
           marries traditional and modern communication means

    Who:   Mike Ota - Director, Panasonic Communications Group
           David Macdonald - Group Vice President, Consumer Research,
           Environics Research Group

    When:  Tuesday, August 14th, 2007
           11:00 a.m. - 1:00 p.m. (including lunch)

    Where: University of Toronto
           Munk Center for International Studies
           Campbell Conference Facility
           St. George Campus
           1 Devonshire Place
           (South of Bloor Street/one block east of St. George)

For further information:

For further information: or to RSVP please contact: Elizabeth
Goldenshtein, Julienne Spence, Environics Communications, (416) 969-2717,
(416) 969-2765,,

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