Media Alert - Canada's food and beverage industry unveils integrated children-focused Initiatives

    TORONTO, April 13 /CNW/ -

    What:   Join with the Hon. Tony Clement, Minister of Health, Concerned
            Children's Advertisers (CCA), Food & Consumer Products of Canada
            (FCPC) and Advertising Standards Canada (ASC) at a landmark event
            laying out significant new initiatives.

            Speaking: The Hon. Tony Clement:  Minister of Health;
                      Cathy Loblaw:           President, Concerned
                                              Children's Advertisers;
                      Nancy Croitoru:         President, Food & Consumer
                                              Products Canada;
                      Linda Nagel:            President, Advertising
                                              Standards Canada;

    When:   Monday, April 16, 8.30 - 10am EST.

    Where:  The Ontario Science Centre - Weston Family Innovation Centre
            770 Don Mills Road (south of Eglinton Avenue East)
            Toronto, Ontario

            (*) Media are advised to enter via the main entrance on Don Mills
                Road and identify yourself as media for complimentary

    Media Notes:

            1) Vision: In classroom workshop, featuring schoolchildren and
               Minster Tony Clement
            2) Media interviews will take place as part of the event.
            3) Pre-booked interview slots are available if required
            4) A b-roll regarding this announcement including event
               photographs with the Hon. Tony Clement is available via

                  14:30 - 15:00 firm, Eastern, Monday April 16, 2007
                  Anik F2C/7B @ 111.1 West
                  Vertical Polarization, D/L Freq. 3980 MHz.
                  Audio subcarriers 6.8 left, 6.2 right

                  Also Available at Toronto T.O.C.:
                  PGAD 14:30 - 15:00 Eastern, Monday April 16, 2007
                  Magnacom NOVSXS 225340 - 002 (SDI Router Position No. 42)

For further information:

For further information: or to pre-book interviews please contact:
Thomas Vandepeer, FCPC, (416) 510-8024 x 2253,

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