Media Advisory/Photo Opportunity - Third annual Race for Dignity Challenge at Yonge-Dundas Square

    Toronto Fundraiser for HIV/AIDS Treatment in Africa Gathers Speed

    TORONTO, June 30 /CNW/ - On Sunday, July 5, 2009, Dignitas International
is inviting Toronto residents to get moving in response to HIV/AIDS in Africa
by joining or supporting dozens of teams of bike spinners at Yonge-Dundas
Square in downtown Toronto from 12:00 p.m. to 8:00 p.m.
    Enjoy eight hours of live onstage entertainment, including musical
performers and celebrity guests, socialize with family, friends and other
participants, and know that your efforts will save lives. Dignitas
International is a Toronto-based medical humanitarian organization working to
increase access to life-saving HIV/AIDS-related prevention and treatment.
Dignitas is currently working in Malawi, Africa, where over 900,000 adults and
children are living with HIV.
    "There are more than 500,000 orphans in Malawi due to AIDS," said James
Fraser, Co-Founder of Dignitas International, and a recipient of last year's
Globe and Mail Top 40 Under 40. "The country has been devastated by the AIDS
pandemic and health systems are overwhelmed. Through our work, hundreds of
adults and children are gaining access each month to life-saving medications
which means the survival of families and the revitalization of entire
    The Race for Dignity Challenge is Dignitas's flagship fundraising event.
Last year, Torontonians rose to the challenge and $270,000 was raised directly
towards the organization's life-saving work in Malawi.
    To date, close to 50 teams have already signed up, and there's still room
for more. Sign-up to ride, or donate online at

For further information:

For further information: Media Contacts: Kerry Collings, Argyle
Communications, (416) 968-7311, ext. 227, On-site: (416) 707-6443,; Kathe Rogers, Dignitas International,
(416) 260-3100x 113,

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