BMO and former World Figure Skating Champion Victor Kraatz take over
Metropolis Mall to determine the city's smartest shopper
TORONTO, June 11 /CNW/ - Canadian and World figure skating champion
Victor Kraatz will be at Metropolis Mall to test his shopping and AIR MILES
reward miles collecting skills in the BMO Debit Dash. Vancouver shoppers will
also be invited to go head-to-head for bragging rights and AIR MILES reward
In a challenge that showcases an entirely new approach to loyalty
programs in Canada, duelling contestants will move across a fully automated
life-size board game demonstrating their purchasing prowess. Adding to the
fun, a local actor will channel his inner game show host to emcee the event.
What: BMO Debit Dash is a fun and flashy interactive life-size
board game (5x3 metres) that pits Vancouverites against each other
and their debit cards to test their shopping ability.
Who: Victor Kraatz, World Champion Figure Skater
Where: Metropolis Mall (Grand Court)
When: Thursday, June 14, 2007
11 a.m. for media representatives
Open to the public between 11 a.m. to 2 p.m.
For further information:
For further information: Laurie Grant, Vancouver, firstname.lastname@example.org,
(604) 665-7596, cell (604) 318-0735