BMO and Calgary Hitmen Dave Lawry and Kelly Kisio take over Sunridge Mall
to determine the city's smartest shopper
CALGARY, June 11 /CNW/ - Former Calgary Flames captain and current
Calgary Hitmen assistant coach Dave Lawry will be joined by Hitmen GM and head
coach Kelly Kisio at Sunridge Mall to test their shopping and AIR MILES reward
miles collecting skills in the BMO Debit Dash. Calgary shoppers will also be
invited to go head-to-head for bragging rights and AIR MILES reward miles.
In a challenge that showcases an entirely new approach to loyalty
programs in Canada, duelling contestants will move across a fully automated
life-size board game, demonstrating their purchasing prowess. Adding to the
fun, a local actor will channel his inner game show host to emcee the event.
What: BMO Debit Dash is a fun and flashy interactive life-size board
game (5x3 metres) that pits Calgarians against each other and
their debit cards to test their shopping ability.
Who: Dave Lawry, Calgary Hitmen Assistant Coach
Kelly Kisio, Calgary Hitmen GM and Head Coach
Where: Sunridge Mall (Centre Court)
2525 - 36th Street NE
When: Monday, June 11, 2007
11 a.m. for media representatives
Open to the public between 11 a.m. to 2 p.m.
For further information:
For further information: Laurie Grant, Vancouver, firstname.lastname@example.org,
(604) 665-7596, Mobile: (604) 318-0735