Media Advisory/Photo Opportunity - The Ultimate Indulgence - $30,000 Bottle of The Balvenie Single Malt Scotch Whisky will Arrive at LCBO by Brink's Truck

    Balvenie Brand Ambassador David Mair Visits Toronto for Special
    Presentation of Rare Vintage and to Talk Scotch Whisky

    TORONTO, Sept. 17 /CNW/ - Transported by a Brink's truck and guarded by
security, the most expensive bottle of The Balvenie Single Malt Scotch will
arrive at the LCBO in Toronto on September 19, 2007. Whisky connoisseurs in
Canada can purchase one of only two bottles, each retailing at $30,000. The
50 Year Old bottle of The Balvenie Scotch is the most expensive ever purchased
by the LCBO.
    To mark the arrival of this rare vintage, the Global Brand Ambassador for
The Balvenie, David Mair will be in Toronto to host the first ever Media
Scotch Tasting and Nosing of The Balvenie 12 Year Old, 1993 and 30 Year Old.

    Media Preview of Rare Vintage and Scotch Tasting:

    Date:     Wednesday, September 19, 2007

    Time:     12:45 P.M. - Arrival of the rare Balvenie Bottle by Brink's
              truck to LCBO. Photo Opportunity with rare vintage and David

              1:00 P.M. - Media Scotch Tasting of The Balvenie 12 Year Old,
              1993 and 30 Year Old.

    Where:    LCBO at Summerhill, 10 Scrivener Square

    Who:      David Mair, Global Brand Ambassador for The Balvenie

For further information:

For further information: about The Balvenie Single Malt Whisky, please
visit; Quyen Ha, Jesson Artmont Communications, Tel: (416)
323-7828 ext. 22, E:

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