Media Advisory/Photo Opportunity - Sidney Crosby & Reebok Introduce New Collection to Media



    Crosby Presents the Rbk SC87 Line of Apparel, Footwear, & Hockey
    Equipment

    MISSISSAUGA, ON, Aug. 21 /CNW/ -

    
    What:   NHL MVP Sidney Crosby and Reebok will introduce to the media the
            new designs of the Rbk SC87 line of apparel, footwear & hockey
            equipment on August 21, 2007, just in time for back-to-school and
            the upcoming hockey season.

            The event will be the official unveiling of the Fall 2007
            collection and offer an opportunity to connect with the world's
            best hockey player. Sidney will be available to answer questions
            and to be photographed.

            Rbk SC87, named for Sidney's initials and number, is available at
            Sport Chek locations nationally.

            Contact Derek Baker at 416 422 7158 to RSVP

    Who:    Sidney Crosby
            Len Rhodes, General Manager of Reebok Canada
            (updated guestspeaker)
            Bill Gregson, President and COO, The Forzani Group Ltd.

    When:   Tuesday, August 21, 2007 - 10:00 A.M.

    Where:  Sport Chek Square One
            (behind Chapters across from Square One)
            199 Rathburn Road West Mississauga, ON
    

    Reebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas Group, the
company operates under the multiple divisions of the Reebok brand, Reebok-CCM
Hockey and the Sports Licensed Division. For more information, visit Reebok at
www.rbk.com.





For further information:

For further information: Reebok, Michèle Fortier, Public Relations
Manager, (514) 461-8337, michele.fortier@reebokccm.com; Porter Novelli Canada,
Derek Baker, (416) 422-7158, derek.baker@porternovelli.com

Organization Profile

REEBOK INTERNATIONAL LTD.

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REEBOK CANADA INC.

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