Media Advisory/Photo Opportunity - Sears invites Canadians to sign giant Christmas card that will be unveiled during the Canadian Forces Personnel Support Agency entertainment show

    QUEBEC CITY, QC, Nov. 1 /CNW/ - Sears Canada and the Canadian Forces
Personnel Support Agency (CFPSA) invite the media to the official 2007 launch
of Operation Wish, a special annual Holiday initiative that lets troops
stationed overseas stay connected with their families back home.
    As part of this initiative Sears is inviting Canadians into their stores
to sign one of three giant 4'x5' greeting cards that will be touring Québec
Sears stores from November 1st through November 11th. Additionally, 22 similar
cards will tour the rest of Canada during the month of December.
    These cards will be delivered to the Canadian Military base in
Afghanistan in late November and will be unveiled during the CFPSA's
entertainment show for the troops featuring 11 francophone performers. This
show will kick off with comedian Pascal Babin and include rock and dance
    Sears chose Québec to launch Operation Wish in honour of the large
contingent of soldiers currently deployed from CFB Valcartier.

    WHO:      Roger Larouche, Sears Canada's General Sales Manager, Québec
              region and Marie-Claude Michaud, Executive Director of MFRC
              Valcartier, and military personnel from CFB Valcartier will be
              on hand to officially launch Operation Wish 2007 and unveil the
              giant 4' x 5' greeting card. Sears associates, customers and
              members of the community will be among the first to send their
              wishes to troops overseas.

    WHEN:     Thursday, November 1, 2007 at 12:30 p.m.

    WHERE:    Place Laurier Sears store
              Ste-Foy, Québec
              2700, boulevard Laurier
              Sainte-Foy, Québec
              G1V 2L7

    WHAT:     The launch will also include an opportunity for the media to
              speak with representatives from Sears Canada and the CFPSA.

For further information:

For further information: Mike McGrath, (514) 234-1908 or (514) 425-0789,; Eliana Cugini, Sears Canada, (416) 941-4426,

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