Media Advisory/Photo Opportunity - ParticipACTION Sun Life - Inspire the nation tour kicks off in Toronto with Donovan Bailey

    City will come alive with active living messages

    TORONTO, June 24 /CNW/ - The ParticipACTION Sun Life - Inspire the nation
tour will launch in Toronto on Friday, June 26 to deliver a clear and simple
message to the nation - it's time to get active and move more. The city will
come alive with thought-provoking and inspiring "get active" messages on
windows, parking spots, ground decals and banner wraps. And a branded jogging
pack will run through the city, igniting excitement for physical activity.
Before the tour moves on to continue its nine-week, cross-country tour, the
public will be invited to visit the "Inspiration Booth" to get a free
pedometer and record a video about how they've added more movement into their
lives. Each video will be made into a ParticipACTION Sun Life commercial that
can be e-mailed to family, friends and colleagues. The stories will be
uploaded to ParticipACTION's online Wall of Inspiration and some stories could
be selected to be featured in nationally aired ParticipACTION television
commercials in the fall of 2009.
    Media are welcome to come down and record their own 'get active' video.

    WHO:              Speakers: Gary Lunn, Minister of State (Sport)
                      Kelly Murumets, President and CEO, ParticipACTION
                      Donald A. Stewart, CEO, Sun Life Financial
                      Donovan Bailey

    Special guests:   Get Active Toronto
                      Mark Jackson, Sun Life Financial employee and retired
                      track and field athlete

    PHOTO OPPS:       -  Game of skip rope
                      -  Speakers making "get active" videos at Inspiration
                      -  Public interacting with Inspiration Booth
                      -  Mark Jackson with crew of branded joggers
                         interacting with public

    WHEN:             Friday, June 26th
                      11:30 a.m. Media registration opens
                      12 noon    Speaking remarks from presenters
                      12:20 p.m. Photo opportunities with speakers and
                                 special guests
                      12:30 p.m. One-on-one interviews with presenters
                                 Photo opportunities with public and of
                                 on-site activities

    WHERE:            150 King Street West (at the intersection of University
                      and King Street West - on the north east corner)

                      The event will be held outside. Please check in at the
                      media registration desk.


For further information:

For further information: If you would like to attend or to arrange
interviews in advance please contact: Andrea Wooland, Hill & Knowlton Canada,
(416) 413-4698,; Krista Wilson, Manager,
Corporate Communications, Sun Life Financial Canada, (519) 888-3900 ext. 4896,

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