Media Advisory/Photo Opportunity - Oscar the Grouch Lands his Can in Toronto to Help Launch Waste Reduction Week

    TORONTO, Oct. 15 /CNW/ - Sesame Street's Oscar the Grouch has teamed up
with the Recycling Council of Ontario to help launch Ontario's Waste Reduction
Week, a weeklong campaign dedicated to urging all Canadians to do their part
by reducing, reusing and recycling in all aspects of their lives.
    The Arcadian Court will transform from a formal ballroom into a romper
room with 750 elementary school students filling the floor to watch Oscar the
Grouch participate in a magic show by Philip & Henry Magicians. Other special
guests include the Honourable John Gerretsen, Ontario's Minister of
Environment and the Honourable Kathleen Wynne, Ontario's Minister of Education
who will also lend their support. CTV's Ken Shaw will also lend his support to
this worthy cause.

    What:        Launch of 8th Annual Waste Reduction Week

    Location:    Arcadian Court
                 401 Bay Street
                 Simpson Tower, 8th Floor
                 Toronto, Ontario

    Date:        Monday, October 20, 2008

    Time:        11:00 a.m. - 1:30 p.m.
                 (*)(*)Interviews with Oscar available from 11:00 - 11:30
                 a.m. with formal address by Ministers at 12:00 p.m. and
                 magic show at 12:15 p.m.

    Who:         Honourable John Gerretsen, Ontario Minister of Environment
                 Honourable Kathleen Wynne, Ontario Minister of Education
                 Oscar the Grouch, Sesame Street
                 Jo-Anne St. Godard, Executive Director,
                 Recycling Council of Ontario
                 Ken Shaw, Emcee

For further information:

For further information: Stephanie Nadalin, Optimum Public Relations,
(416) 306-6561,; Josie Haynes, Optimum Public
Relations, (416) 934-8012,

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