Media Advisory/Photo Opportunity - Mickey Mouse launches Family Channel's Playhouse Disney channel, Friday, November 30, at One King Street West in downtown Toronto

    TORONTO, Nov. 29 /CNW/ - At 9am EST on Friday, November 30, Playhouse
Disney commences broadcasting the best in educational and entertaining
programming for young children. Join Family Channel and Mickey Mouse as they
flip the switch to begin a new chapter in young children's television.
Playhouse Disney hits the air at 9am EST with Mickey Mouse Clubhouse.

    WHAT:     The launch of Playhouse Disney, a new multiplex channel brought
              to you by Family Channel and offering the best in educational
              and entertaining programming for young children.

    WHERE:    One King Street West (King and Yonge Streets,
              Grand Banking Hall)

    WHEN:     Friday, November 30, 2007
              Media check-in: 8:40am
              Photo opportunity: 9am

    WHO:      Mickey Mouse
              Joe Tedesco, Vice President & General Manager, Family Channel

    Playhouse Disney is a commercial-free, multiplex channel offered to
Family Channel subscribers across Canada. Committed to offering engaging,
educational and development-based programming for younger children, the
channel offers exclusive, first-run programs from Disney together with
celebrated Canadian series to create an environment for fun and learning.
Visit us at Family's Playhouse Disney is an
Astral Media network.

    Astral Media is a leading Canadian media company, active in specialty,
pay and pay-per-view television, radio, outdoor advertising and the Internet.
Astral Media's solid and dynamic presence in the country's major markets rests
on its commitment to offer a unique combination of high-quality, targeted
media for all its audiences.

For further information:

For further information: Scott Campbell, Manager Communications, Family
Channel, (416) 956-8648,

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