Media Advisory/Photo Opportunity - CHFA Expo East 2007

    TORONTO, Sept. 6 /CNW/ -

    WHAT: The Canadian Health Food Association (CHFA) presents the largest
Canadian trade show for the natural health and organics sector. Over 500
exhibiting companies will be displaying the latest products in the areas of
natural and organic health and beauty aids; herbs and botanicals;
homeopathics; natural and organic food; natural pet products; organic fibre
products; sports nutrition; supplements and Traditional Chinese Medicine.

    Conference and trade show highlights include:
    -   Four Key Trends in Natural Personal Care
    -   State of the Organic Industry in Canada
    -   Health Risks of Genetically Modified Foods
    -   CHFA People of Excellence Awards

    WHERE: Metro Toronto Convention Centre, North Bldg., Toronto, ON

    WHEN:  September 6-9, 2007
           Conference: September 6-7, 9 a.m. - 5 p.m.
           Trade Show: September 8-9, 10 a.m. - 5 p.m.

    Please note: the trade show will open one hour earlier (9 a.m.) for media
only on Saturday, September 8. At this time, media will be invited to walk the
show floor and speak to exhibitors.

    WHY: Consumer confidence in the natural health products and organics
industry has increased. Seven in 10 Canadians have used natural health
products (NHPs) with the intention of maintaining and promoting personal
health as reported by Health Canada in a benchmark survey of NHPs in
March 2005.
    A conservative projection of natural health products would see retail
sales at C$2.75 billion or more by 2010, according to a study by Leverus
(September 2005). Already retail sales of certified organic food in Canada
have tipped more than $1 billion in 2006, according to a report commissioned
by the Organic Agriculture Centre of Canada (May 2007). According to data
provided by ACNielsen, large natural food store chains and independent health
food stores accounted for approximately one third of the $1 billion in sales.

    Please note: this show is not open to the public.

For further information:

For further information: Natalie Cajic, Communications Coordinator, at
(416) 497-6939, ext. 234, or

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Canadian Health Food Association

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