Contribution will place and provide training for 200 AEDs across Canada
OTTAWA, May 14 /CNW Telbec/ -
WHAT: Announcement of $1 million contribution from the Boston Pizza
Foundation to the Heart&Stroke ReStart a Heart, Restart a
WHEN: Thursday, May 21, 2009
Media Arrival: 9:45 a.m.
News Conference: 10:00 a.m.
Photo Opportunity: 10:30 a.m.
WHERE: West Edmonton Mall
1755, 8882 170 Street
Ice Palace, Entrance # 48
PHOTO OP #1: Cheryl Treliving, executive director of the
Boston Pizza Foundation will present a $1 million dollar
cheque to the Heart and Stroke Foundation.
PHOTO OP #2: Edmonton Emergency Medical Service officers will
demonstrate how to use an automated external defibrillator
with Kamau Peterson.
PHOTO OP #3: Members of the media are invited to watch a CPR
demonstration and take home their own Heart and Stroke
Foundation CPR Anytime For Family and Friends(TM) Kit which
allows anyone to learn CPR at home in 22 minutes.
- Kamau Peterson, star receiver with the Edmonton Eskimos and
- Jiri Fischer, Heart and Stroke Foundation CPR/AED spokesperson
- Diana Krescy, CEO, the Heart and Stroke Foundation of Alberta, NWT
- Cheryl Treliving, executive director, the Boston Pizza Foundation
- Joe Acker, Edmonton Emergency Medical Services Operations
Director, North and Edmonton Zones, Alberta Health Services,
- Curtis Rosenau, 17-year old cardiac arrest survivor who was saved
by an AED
WHY: Automated External Defibrillators save lives
Up to 45,000 deaths occur from sudden cardiac arrest each year. The odds
of survival for an out-of-hospital cardiac arrest are approximately five per
cent. With each passing minute the probability of survival declines by seven
to 10 per cent. Using an AED, combined with CPR within the first few minutes
can improve survival rates by 50 per cent or more.
The Boston Pizza Foundation's contribution will ensure more Canadians
have access this life-saving tool in public places across the country.
About The Heart and Stroke Foundation
The Heart and Stroke Foundation, a volunteer-based health charity, leads
in eliminating heart disease and stroke and reducing their impact through the
advancement of research and its application, the promotion of healthy living,
About The Boston Pizza Foundation
The Boston Pizza Foundation raises funds for many charities across
Canada, including Kids Help Phone, Juvenile Diabetes Research Foundation and
the Heart and Stroke Foundation of Canada. Since its inception in 1990, the
Boston Pizza Foundation has raised more than $9 million through various
fundraising initiatives helping thousands of children and families across
For further information:
For further information: Media Inquiries: Natalie St-Denis, Heart and
Stroke Foundation of Alberta, NWT & Nunavut, (403) 781-1975,
email@example.com; Laurie Weir, TRILLIUM Corporate Communications Inc., (416)
277-2453, (416) 322-3030 ext. 239, firstname.lastname@example.org