Media Advisory/Photo-Op - Spin Master and Wal-Mart Anticipating 2500+ Kids at Bakugan Special Event

    TORONTO, Oct. 19 /CNW/ - Kids are going wild over Bakugan Battle
Brawlers, an action-play game that in less than three months has become the
hottest and most in-demand toy in Canada as retailers continue to sell out
within days, or even hours, of new product shipments. Spin Master Ltd. and
Wal-Mart Canada will be feeding the Bakugan frenzy this weekend with a special
event taking place at Wal-Mart's Square One location in Mississauga.

    Date:     Saturday, October 20, 2007

    Time:     11:00 a.m. to 3:00 p.m.
              Highlights of Event agenda:
              11:00 a.m. - 1:00 p.m. - Peak traffic, strong video/photo
              3:00 p.m. - Contest Draw (note that winner does not need to
              be onsite to win)

    Location: Wal-Mart, Square One Shopping Center
              100 City Center Drive, Mississauga
              In-store, and outside Battle Zone at Wal-Mart North Entrance

    Photo, video and interview opportunities available throughout the day

    On-site activities will include:
      -  Free Bakugan sample for each child while supplies last (anticipating
         distribution of 2500+);
      -  Teams of Bakugan Battle Masters will be teaching and playing the
         game with kids in battle zones both in-store and outside;
      -  Live remote MIX 99.9FM radio broadcast;
      -  Be A Bakugan Battle Brawler Contest - one lucky winner will win
         chance of a lifetime to be animated into a Season Two episode of the
         Bakugan Battle Brawlers TV series on Teletoon.
      -  Wal-Mart will be stocked with extra supplies of Bakugan for
         battle-hungry shoppers.

    Bakugan is THE must-have toy for boys this year, along with its
successful animated TV series airing on Teletoon weekdays at 7pm. With cool
collectible characters and competitive action, Bakugan combines the skill and
strategy of Yu-Gi-Oh with the action and play of Beyblade.

For further information:

For further information: Donna MacNeil, Sr Director of Communications,
Spin Master Ltd., (416) 848-7607,,

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