Media Advisory/Photo Op - Cricket Canada and Scotiabank to introduce elementary school cricket program to help create a new generation of players and fans

    ABBOTSFORD, BC, Jan. 9 /CNW/ -

    WHAT:     Scotiabank, in partnership with Cricket Canada, will support
              cricket at the grass roots level with the Cricket Canada
              Scotiabank School Program (CCSSP). The program will initially
              be offered in Greater Vancouver, Calgary and the Greater
              Toronto Area to introduce elementary school students to the
              game of cricket. The program will be launched in Abbotsford, BC
              at an event at Eugene Reimer Middle School that will include a
              cricket demonstration by Canadian National Team members.

    WHY:      The popularity of cricket in the United Kingdom, India,
              Pakistan, Sri Lanka, Guyana and the West Indies has carried
              over into several of Canada's multicultural communities. The
              CCSSP is designed to teach fundamental cricket skills while
              helping children build teamwork and interpersonal skills that
              will last a lifetime. The schools will be provided with
              complimentary teacher training and equipment.

    WHEN:     Tuesday January 13, 2009
              10:00 a.m.-11:00 a.m. PST

    WHERE:    Eugene Reimer Middle School, 3433 Firhill Drive
              Abbotsford, BC V2T6X6
              Ph: 604.504.5343

    WHO:      Cindy Schafer, Chair, Board of Education, School District 34,
              Abbotsford, B.C.
              Preet Rai, Trustee, Board of Education, School District 34,
              Abbotsford, B.C.
              Julie MacRae, Superintendent of Schools, School District 34,
              Abbotsford, B.C.
              City of Abbotsford Mayor George Peary
              Atul Ahuja, Chief Executive Officer, Cricket Canada
              Mike Kendall, First Vice President, Cricket Canada
              Vimal Hardat, President, Cricket BC
              Cliff Cox, Third Vice President, Cricket Canada
              Canadian National Cricket Team Members: Kevin Sandher and Jason
              Rania Llewellyn, Scotiabank Vice President, Multicultural
              David Poole, Scotiabank Senior Vice President, B.C. & Yukon

For further information:

For further information: Michelle Cobb, Scotiabank Public Affairs, (778)
668-2995 or; Vimal Hardat, President, Cricket BC,
(778) 242-7653

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890