Media Advisory/Invitation - Teen retailer, Aéropostale Inc. lands in Canada, opens its 800th store, and celebrates with New Year's Day in August

    TORONTO, Aug. 28 /CNW/ -

    What:     New York City-based teen retailer, Aéropostale Inc. arrives in
              Canada, opening 12 stores in August and three additional stores
              in the fall.

    Where:    Vaughan Mills, 1 Bass Pro Mills Drive, L4K 5W4

    When:     Wednesday, August 29th, 2007 marks the official opening of the
              Vaughan Mills location, which includes two components:
              a private midday media lunch and an early evening public
              opening including a band performance.

    Timing:   Media lunch starts at 1:00 pm; public launch starts at 6:00 pm

              Private Media Lunch 1:00 pm to 2:00 pm

              To mark the occasion, Aéropostale executives, Julian Geiger,
              chief executive officer, Tom Johnson, chief operation officer,
              and Mindy Meads, president and chief merchandising officer will
              host a private media lunch in the early afternoon to discuss
              Aéropostale's foray into Canada. The team will be available for
              one-on-one media interviews.

              Public Launch 6:00 pm to 8:00 pm

              During the early evening the public is treated to a 30-minute
              concert by hot US band New Year's Day, to mark this special
              occasion. In addition, the first 350 guests will be treated to
              a complimentary gift bag featuring t-shirts, CD, and a coupon;
              mocktails; and candy bags. A photo booth will be featured for
              guests to capture that Aéropostale moment with friends.

    Photo ops:

              No. 1:   1:30 pm

                       -  Official remarks by executives and store tour
                       -  Ribbon cutting ceremony with local councilor

              No. 2:   6:30 pm

                       -  Live performance by New Year's Day followed by CD

    Media Notes: Transportation will be provided upon request. Directions
                 also attached.


    A popular shopping destination for today's teenagers, Aéropostale is a
leading mall-based specialty retailer that designs, markets and sells its own
brand of casual, current apparel targeting 14 to 18 year-olds. Aéropostale
provides their customers with high-quality fashion and basic merchandise at
unquestionable value and compelling prices. Aéropostale's collection includes
staples like their famous polos, hoodies, jeans and graphic tees as well as
essentials such as dormwear, jewelry, footwear and swimwear. Aéropostale
maintains their own ecommerce site,, which offers extended
sizes and additional Aéropostale product. As of July 2007, Aéropostale
operates 776 stores in 47 states. The first Aéropostale store was opened in

For further information:

For further information: Media Contacts: Mansfield Communications Inc.,
Tel: (416) 599-0024, Pereina Choudhury, (; Tiffany Fisher,

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