MEDIA ADVISORY/INVITATION - HUNDREDS OF TEENS TO GATHER AT AEROPOSTALE INC. TO CELEBRATE THE RETAILER'S CANADIAN LAUNCH AND ITS 800TH STORE OPENING



    TORONTO, Aug. 29 /CNW/ -

    
    What:        New York City-based teen retailer, Aéropostale Inc. arrives
                 in Canada, opening 12 stores in August and three additional
                 stores in the fall.

    Where:       Vaughan Mills, 1 Bass Pro Mills Drive, L4K 5W4

    When:        Wednesday, August 29th, 2007 marks the official opening of
                 the Vaughan Mills location, which includes two components: a
                 private midday media lunch and an early evening public
                 opening including a band performance.

    Timing:      Media lunch starts at 1:00 pm; public launch starts at
                 6:00 pm

                 Private Media Lunch 1:00 pm to 2:00 pm

                 To mark the occasion, Aéropostale executives, Julian Geiger,
                 chief executive officer, and Tom Johnson, chief operation
                 officer will host a private media lunch in the early
                 afternoon to discuss Aéropostale's foray into Canada. The
                 team will be available for one-on-one media interviews.

                 Public Launch 6:00 pm to 8:00 pm

                 During the early evening the public is treated to a
                 30-minute concert by hot US band New Year's Day, to mark
                 this special occasion. In addition, the first 350 guests
                 will be treated to a complimentary gift bag featuring
                 t-shirts, CD, and a coupon; mocktails; and candy bags. A
                 photo booth will be featured for guests to capture that
                 Aéropostale moment with friends.

    Photo ops:
                 No. 1: 1:30 pm

                        -  Official remarks by executives and store tour
                        -  Ribbon cutting ceremony with local regional
                           councillor Mario Ferri

                 No. 2: 6:30 pm

                        -  Live performance by New Year's Day followed by
                           CD signing

    Media Notes: Transportation will be provided upon request.
    

    Background:

    A popular shopping destination for today's teenagers, Aéropostale is a
    leading mall-based specialty retailer that designs, markets and sells its
    own brand of casual, current apparel targeting 14 to 18 year-olds.
    Aéropostale provides their customers with high-quality fashion and basic
    merchandise at unquestionable value and compelling prices. Aéropostale's
    collection includes staples like their famous polos, hoodies, jeans and
    graphic tees as well as essentials such as dormwear, jewelry, footwear
    and swimwear. Aéropostale maintains their own ecommerce site,
    aeropostale.com, which offers extended sizes and additional Aéropostale
    product. As of July 2007, Aéropostale operates 776 stores in 47 states.
    The first Aéropostale store was opened in 1987.





For further information:

For further information: Media Contacts: Mansfield Communications Inc.,
Tel: (416) 599-0024; Pereina Choudhury, (pereina@mcipr.com), Cell: (416)
605-4421; Tiffany Fisher, (tiffany@mcipr.com), Cell: (416) 456-7650

Organization Profile

AEROPOSTALE INC.

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