TORONTO, Aug. 29 /CNW/ -
What: New York City-based teen retailer, Aéropostale Inc. arrives
in Canada, opening 12 stores in August and three additional
stores in the fall.
Where: Vaughan Mills, 1 Bass Pro Mills Drive, L4K 5W4
When: Wednesday, August 29th, 2007 marks the official opening of
the Vaughan Mills location, which includes two components: a
private midday media lunch and an early evening public
opening including a band performance.
Timing: Media lunch starts at 1:00 pm; public launch starts at
Private Media Lunch 1:00 pm to 2:00 pm
To mark the occasion, Aéropostale executives, Julian Geiger,
chief executive officer, and Tom Johnson, chief operation
officer will host a private media lunch in the early
afternoon to discuss Aéropostale's foray into Canada. The
team will be available for one-on-one media interviews.
Public Launch 6:00 pm to 8:00 pm
During the early evening the public is treated to a
30-minute concert by hot US band New Year's Day, to mark
this special occasion. In addition, the first 350 guests
will be treated to a complimentary gift bag featuring
t-shirts, CD, and a coupon; mocktails; and candy bags. A
photo booth will be featured for guests to capture that
Aéropostale moment with friends.
No. 1: 1:30 pm
- Official remarks by executives and store tour
- Ribbon cutting ceremony with local regional
councillor Mario Ferri
No. 2: 6:30 pm
- Live performance by New Year's Day followed by
Media Notes: Transportation will be provided upon request.
A popular shopping destination for today's teenagers, Aéropostale is a
leading mall-based specialty retailer that designs, markets and sells its
own brand of casual, current apparel targeting 14 to 18 year-olds.
Aéropostale provides their customers with high-quality fashion and basic
merchandise at unquestionable value and compelling prices. Aéropostale's
collection includes staples like their famous polos, hoodies, jeans and
graphic tees as well as essentials such as dormwear, jewelry, footwear
and swimwear. Aéropostale maintains their own ecommerce site,
aeropostale.com, which offers extended sizes and additional Aéropostale
product. As of July 2007, Aéropostale operates 776 stores in 47 states.
The first Aéropostale store was opened in 1987.
For further information:
For further information: Media Contacts: Mansfield Communications Inc.,
Tel: (416) 599-0024; Pereina Choudhury, (email@example.com), Cell: (416)
605-4421; Tiffany Fisher, (firstname.lastname@example.org), Cell: (416) 456-7650