Media Advisory: Women Arriving in New York City after Running from Milton, Ontario for Colorectal Cancer Awareness

    TORONTO, Oct. 15 /CNW/ - On October 24, 2008, a group of three young
women will end their eight-week run, Sophie's Run, from their small hometown
of Milton, Ontario to the bright lights of New York City. Spearheaded by
Nicole Chuchmach who lost her mother, Sophie, to colorectal cancer, the team
has been running to raise awareness of the disease, the second-leading cause
of cancer death in Canada and the United States. Their final destination in
New York City will be the Canadian Consulate General in Manhattan where the
Colorectal Cancer Association of Canada will be hosting a celebratory
reception. Expected to attend are trade commissioners and other consulate
officials, executive from the NYC Department of Health and Mental Hygiene,
members of the Citywide Colon Cancer Control Coalition (C5), and top
physicians from NYC. Media are also invited to the reception. Major sponsors
of the closing events include Pfizer, GeneNews, Cogeco, Sanofi-Aventis, Simon
Gluck Kane LLP.

    The day's events are as follows:

    12:45 p.m. - The team will run through the Holland Tunnel
    1:00 p.m.  - The team will be escorted by the NYPD through Hudson River
    2:30 p.m.  - The team will arrive just outside the Canadian Consulate
                 General, at 6th Avenue and 50th Street, where a barricade
                 will be set up for the over 200 supporters expected
    4:00 p.m.  - Closing reception hosted by the Colorectal Cancer
                 Association of Canada will be held in the "Canada Room" of
                 the Canadian Consulate General, 1251 Avenue of Americas.

    RSVP is required for the consulate reception by 5:00 p.m. on Friday,
October 17 as space is limited. Contact Julie Wajcman at 1-877-50COLON (26566)

    About Colorectal Cancer

    Colorectal cancer - cancer of the colon or rectum - is the second-leading
cause of cancer death in Canada and the United States. The disease surpasses
both breast and prostate cancer in mortality.
    An estimated 21,500 Canadians will be diagnosed with colorectal cancer
this year, and approximately 8,900 will die from it. However, colorectal
cancer is over 90 per cent preventable, and curable when detected early.
    Men and women are affected almost equally by colorectal cancer. One in 14
men and one in 16 women in Canada are expected to develop the disease during
their lifetime. One in 27 men and one in 31 women will die from it.
    For more information on colorectal cancer visit

    About the Colorectal Cancer Association of Canada

    The Colorectal Cancer Association of Canada is the country's leading
non-profit organization dedicated to increasing awareness of colorectal
cancer, supporting patients, and advocating for national screening and timely
access to effective treatments for the disease.

For further information:

For further information: Julie Wajcman at 1-877-50COLON (26566) or

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Colorectal Cancer Association of Canada

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