Media Advisory: President's Choice Children's Charity makes difficult lives a little easier with $25,000 donation to VOICE for Hearing Impaired Children

    TORONTO, April 4 /CNW/ -

    WHAT:     President's Choice Children's Charity, one of Canada's largest
              corporate charities, will continue its support of
              VOICE For Hearing Impaired Children, by presenting a
              $25,000 grant.

              The grant will provide Auditory-Verbal Therapy to eight deaf
              children for one full year. The objective of this therapy is to
              teach deaf children to use whatever usable hearing they have in
              order to acquire speech and language, thereby enabling them to
              become full integrated and independent members of the

    WHEN:     Thursday, April 5, 2007, 2:00 PM

    WHO:      -  Francesca Lauretta, Store Manager, Loblaws Bayview & Moore
              -  Peggy Hornell, Director, PC Children's Charity
              -  Norah-Lynn McIntyre, Executive Director, VOICE
              -  Families who benefit from VOICE services

    WHERE:    Loblaws Bayview & Moore (301 Moore Avenue, Toronto)

    Founded in 1989, PCCC is dedicated to making difficult lives a little
easier by helping children who are physically or developmentally challenged
remove obstacles that make everyday living extremely difficult by funding
adaptive equipment, environmental modifications, therapy and more.

For further information:

For further information: Danielle Rouleau, Loblaw Companies Ltd., Public
Relations, (905) 459-2500 ext. 3639 or

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