Media Advisory: Imagine Canada's Ethical Code Program Celebrates First Year! Release of First Official Report Back to the Community to Take Place

    TORONTO, April 3 /CNW/ -

    WHAT:   The Ethical Code Program is a tool that can help charities meet
            donor expectations and distinguish them from others in the field.
            Built by the sector, for the sector, its goal is to enhance the
            performance of charitable organizations, strengthen donor trust
            and to further build upon the foundations of existing confidence
            in the sector. Charities that join the Ethical Code Program have
            the right to use the Ethical Code trustmark, which signals to
            donors that they comply with the standards in the Ethical
            Fundraising and Financial Accountability Code. Participation in
            this voluntary program is open to all registered Canadian
            charities and registered Canadian amateur athletic associations.

    WHO:    Leaders and pioneers of the Ethical Code Program community
            movement come together to celebrate the success of the Program's
            first year! Hosted by Marcel Lauzière, Imagine Canada President &
            CEO, this event is a networking breakfast featuring speakers from
            the charitable and nonprofit sector. Media are welcome to attend.

            Featured speakers:

            -    Cathy Barr, VicePresident, Operations, Imagine Canada
                 presents the official release our first progress report on
                 the Ethical Code Program.

            -    Scott Haldane, CEO of the YMCA of Greater Toronto and Dirk
                 Booy, Executive Vice President of World Vision, will share
                 their perspectives on the Ethical Code and report on how
                 they have used the Code over the last year to enhance their
                 messaging and donor reassurance.

    WHERE:  Tuesday, April 7, 2009
            8:30am to 10am EST
            Metro Central YMCA (Auditorium)
            20 Grosvenor Street
            Toronto, ON M4Y 2V5

    WHEN:   Interviews with Imagine Canada representatives can be arranged in
            advance. Interviews with Ethical Code Program participants will
            be conducted onsite. Call for further details.

For further information:

For further information: Marnie Grona (English media), Senior Manager,
Marketing & Communications, 1-800-263-1178 x 244 or (416) 597-2293, (416)
300-7220 cell; Amanda Mayer (French media), Imagine Canada - Ottawa,, 1-800-821-8814 x 239 or (613) 238-7555, (613)
292-0569 cell; For more information on the Ethical Code Program and
participants visit:; For more
information on Imagine Canada visit:

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Imagine Canada

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