TORONTO, April 3 /CNW/ -
WHAT: The Ethical Code Program is a tool that can help charities meet
donor expectations and distinguish them from others in the field.
Built by the sector, for the sector, its goal is to enhance the
performance of charitable organizations, strengthen donor trust
and to further build upon the foundations of existing confidence
in the sector. Charities that join the Ethical Code Program have
the right to use the Ethical Code trustmark, which signals to
donors that they comply with the standards in the Ethical
Fundraising and Financial Accountability Code. Participation in
this voluntary program is open to all registered Canadian
charities and registered Canadian amateur athletic associations.
WHO: Leaders and pioneers of the Ethical Code Program community
movement come together to celebrate the success of the Program's
first year! Hosted by Marcel Lauzière, Imagine Canada President &
CEO, this event is a networking breakfast featuring speakers from
the charitable and nonprofit sector. Media are welcome to attend.
- Cathy Barr, VicePresident, Operations, Imagine Canada
presents the official release our first progress report on
the Ethical Code Program.
- Scott Haldane, CEO of the YMCA of Greater Toronto and Dirk
Booy, Executive Vice President of World Vision, will share
their perspectives on the Ethical Code and report on how
they have used the Code over the last year to enhance their
messaging and donor reassurance.
WHERE: Tuesday, April 7, 2009
8:30am to 10am EST
Metro Central YMCA (Auditorium)
20 Grosvenor Street
Toronto, ON M4Y 2V5
WHEN: Interviews with Imagine Canada representatives can be arranged in
advance. Interviews with Ethical Code Program participants will
be conducted onsite. Call for further details.
For further information:
For further information: Marnie Grona (English media), Senior Manager,
Marketing & Communications, 1-800-263-1178 x 244 or (416) 597-2293, (416)
300-7220 cell; Amanda Mayer (French media), Imagine Canada - Ottawa,
firstname.lastname@example.org, 1-800-821-8814 x 239 or (613) 238-7555, (613)
292-0569 cell; For more information on the Ethical Code Program and
participants visit: http://www.imaginecanada.ca/en/ethicalcode; For more
information on Imagine Canada visit: www.imaginecanada.ca