Media advisory: Canadian Centre for Ethics in Sport presents report that proves good sport can achieve community socio-economic goals

    OTTAWA, Oct. 29 /CNW Telbec/ - Substantive evidence proves that the
intentional use of good sport has the power to build healthy communities. What
Sport Can Do: The True Sport Report brings together the latest research on the
public benefits generated by community sport that will provide decision
makers, from all sectors of society, with information they can use to affect
change in the lives of Canadians.

    WHAT:   Launch of a new report What Sport Can Do: The True Sport Report
            by the Canadian Centre for Ethics in Sport (CCES) on the growing
            body of evidence that proves that good sport can be used
            intentionally to generate social capital and related benefits
            across a wide range of societal goals including child and youth
            development, crime prevention, education, social inclusion and
            economic and environmental sustainability.

    WHO:    Opening Remarks:  - Paul Melia, president and CEO, Canadian
                                Centre for Ethics in Sport,

            Presentation:     - Elizabeth Mulholland, public policy
                                consultant, author of
                                What Sport Can Do: The True Sport Report

                              - Pat Fiacco, mayor of Regina

    WHEN:   Nov. 6, 2008 (Thursday) 1:30 PM (EST)

    WHERE:  Canadian Parliamentary Press Gallery - Charles Lynch Room
            130S, 111 Wellington Street

    The CCES is an independent, national, non-profit organization. Our
mission, to foster ethical sport for all Canadians, is carried out through
research, promotion, education, detection and deterrence, as well as through
programs and partnerships with other organizations.

    True Sport Movement is a national movement for sport and community. Its
goal is to help sport live up to its full potential as a public asset for
Canada and Canadian society, making a significant contribution to the
development of youth, the well-being of individuals, and quality of life in
our communities.

For further information:

For further information: RSVP: Rosemary Pitfield, Director,
Communications and Marketing, CCES, (613) 355-0889, (613) 521-3340 ext. 3236,

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