Media Advisory - Zerofootprint Toronto goes live

    TORONTO, Feb. 22 /CNW/ - Mayor David Miller and Dr. Ron Dembo, Founder
and CEO of Zerofootprint will join together with community partners and
sponsors to launch Zerofootprint Toronto on Tuesday, February 26.
Zerofootprint Toronto is an innovative and interactive website that allows
residents to measure and understand the impact of their lifestyles on the
environment, and compare their behaviour with other individuals or groups.
    At the launch, Toronto and area residents will be encouraged to do their
part to combat climate change by reducing their environmental impact and
adopting more environmentally friendly lifestyles. By encouraging changes in
consumption and lifestyle, residents can help Toronto become one of the
greenest cities on the planet, and a model for other cities around the world.

    Date:        Tuesday, February 26
    Time:        10 a.m.
    Location:    SAS (Canada), 280 King St. E., 5th floor

    The partnership with Zerofootprint and the City of Toronto was first
announced by Mayor Miller at the C40 Large Cities climate change summit in
New York City in May 2007.
    For more information about Zerofootprint, please visit

    Toronto is Canada's largest city and sixth largest government, and home
to a diverse population of about 2.6 million people. It is the economic engine
of Canada and one of the greenest and most creative cities in North America.
In the past three years, Toronto has won more than 70 awards for quality,
innovation and efficiency in delivering public services. Toronto's government
is dedicated to prosperity, opportunity and liveability for all its residents.

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For further information:

For further information: Media contacts: Lawson Oates, Director, Toronto
Environment Office, (416) 392-9744,; Lyn Artmont, Jesson
Artmont Communications, (416) 323-7828,

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