Media Advisory - Why start smoking is a great question. Why continue is even better!

    KIRKLAND, QC, Sept. 18 /CNW/ - According to a recent survey by Leger
Marketing commissioned by Pfizer Canada Inc.,(1) it is often social pressures
that lead a person to start smoking. Peer pressure and the need to be "cool"
often seem like good reasons to light up at the time, but regardless of why
people start to smoke, the reality is that the addiction to nicotine is what
keeps them smoking - it's not simply a choice!(2)
    For many reasons, professional models are often associated with smoking.
The reasons to light up for the first time could range from a young girl's
desire to fit in, to the desire to seem grown up. But why keep smoking,
especially with the impact it can have on a person's appearance like adding
wrinkles and discolouring the skin? For Canadian model Anna Bertram, at the
tender age of 16, her career not only led her to fashion capitals like Paris,
New York and Tokyo, but also to an addiction to nicotine. And, Anna admits, it
was challenging to overcome.
    Anna shares her experience with others in the hopes of encouraging people
to quit, and to let them know that even though it is challenging to overcome
an addiction to nicotine, it is possible. She, like almost three-quarters of
Canadians, agree that quitting smoking was one of her greatest

    Who:   Canadian model and actress Anna Bertram

    When:  Anna will be available in the following cities on the following
           dates for interview:

           Toronto September 22, 2008
           Calgary September 24, 2008
           Edmonton September 25, 2008
           Vancouver September 26, 2008
           Montreal September 29, 2008

    (1) Leger Marketing Research Series on Smoking Behaviour. Completed
        with smokers, non-smokers and ex-smokers in 2006-2008, sponsored
        by Pfizer Canada Inc.

    (2) Nicotine Addiction in Britain (2000). Royal College of Physicians,
        Accessed June 2008.

For further information:

For further information: or to arrange an interview, please contact
NATIONAL Public Relations in: Toronto: Tiffany Shiu, (416) 848-1702,; Montreal: Dan Brennan, (514) 843-2325,; Edmonton/Calgary: Karissa Boley, (403) 444-1486,; Vancouver: Claire Munroe, (604) 691-7393,

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