Media Advisory - Vancouverites Compete for Title of Pure Flavour Champion

    - Finalists cook to impress at live event -

    VANCOUVER, June 17 /CNW/ - Today, the gloves come off as finalists
compete in the cook-off event of the summer; the Kraft Pure Flavour Recipe
Challenge. Selected from a long list of entrants, the finalists will be
challenged to create an original salad recipe on the spot. They must use a
mystery local ingredient, which will remain a secret until the competition
begins. One lucky winner will be crowned the Pure Flavour Champion and awarded
a week-long trip to Italy.
    Acclaimed Chef David Hawksworth, owner of the soon-to-open Hawksworth in
the Hotel Georgia will judge the finalists along with a few of Vancouver's
well-known food aficionados. Contestants will be judged on recipe uniqueness,
creativity and presentation.
    Don't miss this unique opportunity as local foodies show off their
culinary skills and get creative in the kitchen.

    When:    Tuesday, June 17, 2008
             12 p.m. to 1:30 p.m.

    Where:   The International Culinary Schools at the Art Institute of
             300-609 Granville Street, Vancouver

For further information:

For further information: Suzanne Rappaport-Cho or Noor Marzook, Edelman
Public Relations, (416) 979-1120 x285, 239, or

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Kraft Canada Inc.

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