Media Advisory - Vancouver Toasts this Province's Best Wines:

    Proprietors discuss what makes a BC Brand Successful

    VANCOUVER, March 14 /CNW/ - On Thursday, March 22, 2007 some of BC's top
wineries will share their marketing plans, challenges, and successes which
will be followed by a wine tasting with seven of this Province's hottest
labels. Join the British Columbia Chapter of the American Marketing
Association (BCAMA) for this inaugural wine marketing event, Uncorked: the
brand behind the label at the Vancouver Law Courts.
    Successful brands including Burrowing Owl, Sumac Ridge, Summerhill
Estate, and Quails' Gate Estate Winery will round out the discussion panel and
highlight viticultural and marketing elements that have brought BC's labels to
international acclaim.
    The BCAMA is proud to host Uncorked: the brand behind the label for
Vancouver's top marketers and business professionals. As British Columbia's
premier marketing association, the BCAMA has been this province's leading
marketing source since 1956 and is one of the most highly regarded chapters in
North America, winning numerous chapter excellence awards.
    Join Burrowing Owl, Sumac Ridge, Summerhill Estate, and Quails' Gate
Estate Winery together with Township 7, Silver Sage and Bounty Cellars after
the panel discussion for a wine tasting and pairings. Savor the flavours and
explore the marketing and branding of seven of the provinces' wineries.
    To learn more about this event, and to purchase your tickets online visit

    Uncorked: the brand behind the label
    Date:      March 22, 2007
    Location:  Vancouver Law Courts
               800 Hornby St, Vancouver BC

    6:30 pm    Registration
    7:00 pm    Panel discussion
    8:30 pm    Wine tasting

For further information:

For further information: BCAMA office, (604) 983-6262, or

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