Media advisory - Until October 28th, your t-shirt can change the world - Jacob launches t-shirt campaign in 170 stores across Canada to raise $100,000 for Free The Children

    On October 20th, Craig Kielburger kicks off nationwide campaign
    at Jacob store in downtown Montreal

    MONTREAL, Oct. 19 /CNW Telbec/ - Jacob Owner and Head of Corporate Social
Responsibility, Odette Basmaji, and Free The Children Co-Founder, Craig
Kielburger, invite you to join them on October 20th for the launch of Jacob's
fundraising campaign, which aims to raise $100,000 for Free The Children, the
world's largest network of children helping children through education. This
special in-store event will be held at Jacob's Les Ailes de la Mode store
where customers and employees will demonstrate that "helping others never goes
out of style".
    This special event coincides with the official launch of a major
fundraising campaign in 170 Jacob and Jacob Connexion stores across the
country, where 100% of the profits from the sale of limited edition Me to We
(Responsible Style) t-shirts will go to support Free The Children's youth
empowerment and leadership programs in Canada. The first 100 customers to
purchase these t-shirts will receive a complementary copy of Craig and Marc
Kielburger's New York Times best-selling book Me to We: Finding Meaning in a
Material World.


    WHAT:           Launch of Jacob's fundraising campaign
                    Book signing event with Craig Kielburger for local youth
                    involved in Free The Children programs

    WHEN :          Saturday October 20, 2007 from 2:00 - 4:00 p.m.

    WHERE :         Jacob - Complexe Les Ailes
                    677 Ste-Catherine St. W.
                    Montreal, Quebec H3B 4A5

    INTERVIEWS:     Craig Kielburger will be available for interviews
                    following the event.

    PHOTOS:         Media will be able to take photos during the event.
                    Official photos will also be available by request by
                    contacting Barbara Epstein at

For further information:

For further information: Jessica Gallant, Boutique Jacob Inc., (514)
731-8731 ext. 2336

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