Media Advisory - Unconventional sports enthusiasts compete for a chance to pitch the next Olympic sport

    Semi-finalists in Petro-Canada's Dream Big contest will be pulling out
    all the stops TODAY during a live audition at the Toronto Eaton Centre

    TORONTO, Nov. 3 /CNW/ - Fifteen lucky contestants will have just two
minutes each to convince a panel of celebrity judges that their favourite
sport deserves Olympic Games status. The Petro-Canada Dream Big contest will
present its semi-finalists in the search to find out what Olympic sport
Canadians are passionate about TODAY starting at 10:45am at the Toronto Eaton
Centre. The contest accepts all unconventional sports or pastimes, so
spectators can expect the unexpected!
    This event promises to be great fun as contestants take the stage and wow
the judges with their passion and creativity. There will also be interview
opportunities with celebrity judges and the contestants on site.
    Celebrity judges for the event will be Canadian Olympic Figure Skater
Jennifer Robinson and Vicky Sunohara from the Canadian National Women's Hockey
Team. Jennifer is a six time Canadian Women's Figure Skating champion, who has
attained national and international status. Vicky has been with Canada's
National Women's Hockey Team since the 1989-90 season, taking part in two
Olympic Winter Games, seven IIHF World Women's Championships, seven Four
Nations Cups and the Torino Ice Tournament.
    The Dream Big contest is all about passion and dedication, no matter what
sport you love to play.

    WHAT:     Petro-Canada Dream Big Contest

    WHERE:    Toronto Eaton Centre, 3rd floor (near Sears and Roots)

    WHEN:     Saturday, November 3rd, 10:45 a.m. to 12:45 p.m.

    JUDGES:   Olympic Figure Skater Jennifer Robinson,
              Vicky Sunohara Canadian National Women's Hockey Team,
              and Steven Keith from Petro-Canada.


    About the contest:

    Petro-Canada, wants to inspire ALL Canadians to dream big. The Dream Big
contest kicked off with a call to sports fans and enthusiasts of all stripes
to sign up online with their idea for the next Olympic sport at All entries were eligible for a chance to be randomly
selected to the semifinals.
    Now, 20 semifinalists have been chosen from Ontario to present their case
in Toronto. Across the country, three other groups of 20 have done the same in
Montreal, Calgary, and Vancouver. Each city will videotape the semifinals
which will take place in front of a live audience and panel of judges, with
one gold medal finalist being chosen in each city. Those four finalist videos
will be posted at on November 5, where the public can
vote for their favourite. The entry that earns the most votes will get a
chance to pitch their sport to the Canadian Olympic Committee - plus, they'll
receive a trip for two to the Vancouver 2010 Olympic Winter Games.
    The winner will be announced the week of November 19, 2007.

    (*) Marque de commerce de Petro-Canada - Trademark. Copyright(C) 2007

For further information:

For further information: on the contest and the event, please contact:
Monique Camenzuli, Edelman, (416) 809-9918,;
Michelle Easton, Edelman, (416) 454-9060,

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