Media Advisory - Unconventional sports enthusiasts compete for a chance to pitch the next Olympic sport

    Semi-finalists in Petro-Canada's Dream Big contest will be pulling out
    all the stops this Friday during a live audition at Vancouver's Robson

    VANCOUVER, Oct. 31 /CNW/ - Twenty BC contestants will have just two
minutes each to convince a panel of celebrity judges that their favourite
sport deserves Olympic Games status. The Petro-Canada Dream Big contest will
present its semi-finalists in the search to find out what Olympic sport
Canadians are passionate about Friday, November 2nd starting at 10:30am at
Robson Square. The contest accepts all unconventional sports or pastimes, so
spectators can expect the unexpected!
    This event promises to be great fun as contestants take the stage and wow
the judges with their passion and creativity. There will be interview
opportunities with celebrity judges and the contestants on site.
    Celebrity judges for the event will be Canadian Olympic swimmer Brent
Hayden and aspiring Olympic taekwondo athlete Yvette Yong. Brent Hayden is one
of only three Canadians to swim the 100-metre freestyle in under 50 seconds
and part of Canada's 2004 4x200 Freestyle Relay team. Vancouver's Yvette Yong
ranked in the top 10 at the 2007 World Championships in taekwondo and is
currently an Olympic hopeful receiving support from the FACE (Fuelling Athlete
and Coaching Excellence) program.
    The Dream Big contest about passion and dedication, no matter what sport
you love to play.

    WHAT:           Petro-Canada Dream Big Contest

    WHERE:          Robson Square, Vancouver, B.C.

    WHEN:           Friday, November 2nd, 10:30 a.m. to 12:45 p.m.

    JUDGES:         Olympic swimmer Brent Hayden, aspiring Olympic Taekwondo
                    athlete Yvette Yong (FACE athlete), and Rod Thornton,


    About the contest:

    Petro-Canada, wants to inspire ALL Canadians to dream big. The Dream Big
contest kicked off with a call to sports fans and enthusiasts of all stripes
to sign up online with their idea for the next Olympic sport at All entries were eligible for a chance to be randomly
selected to the semifinals.
    Now, 20 semifinalists have been chosen from BC to present their case in
Vancouver. Across the country, three other groups of 20 will be doing the same
in Montreal, Calgary, and Toronto. Each city will videotape the semifinals
which will take place in front of a live audience and panel of judges, with
one gold medal finalist being chosen in each city. Those four finalist videos
will be posted at on November 5, where the public can
vote for their favourite. The entry that earns the most votes will get a
chance to pitch their sport to the Canadian Olympic Committee - plus, they'll
receive a trip for two to the Vancouver 2010 Olympic Winter Games.
    The winner will be announced the week of November 19, 2007.

    (*)Marque de commerce de Petro-Canada - Trademark. Copyright (C) 2007

For further information:

For further information: on the contest and the event, please contact:
Carole Appleby, Karyo-Edelman, (604) 623-3007,; Veronica Curtis, Corporate Communications,
Petro-Canada (Calgary), (403) 296-3031,

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