Media advisory - Toyota to unveil all-new 3rd generation Prius at the North American International Auto Show

                             LIVE SATELLITE FEED

    DETROIT, MI, Jan. 11 /CNW/ -

    Who:      TOYOTA

    Where:    North American International Auto Show (NAIAS)

    What:     The much-anticipated unveiling and introduction of the all-new
              2010 Toyota Prius will take place on Monday, January 12 at the
              NAIAS. Prius, the world's first mass-produced hybrid vehicle
              and an ambassador of sustainable transportation, was first
              launched in Canada in 2000.

              Since then, over 1 million Prius models have been sold

              The press conference will be available for live downlink and
              viewing via dedicated satellite feed:

              Satellite Coordinates: Galaxy 3c, Transponder 8
              Downlink Freq:         3850 MHz
              Vertical Polarization

    When:     Monday, January 12, 2009
              11:30 - 11:55am EST
              (NOTE: The dedicated feed will actually begin with colour bars
              at 9:30 a.m. for those who want to check their signal)

For further information:

For further information: please contact Melanie Testani, Consultant
Public Relations at (416) 571-5894 or by email at

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