Media Advisory - Touchdown for Habitat for Humanity

    TORONTO, Nov. 21 /CNW/ -

    What:     The Grey Cup Habitat for Humanity Build

    Where:    Via Rail Bremner Street Festival, outside the Rogers Centre

    Who:      Michael "Pinball" Clemons, Head Coach, Toronto Argonauts &
              Chair, Michael "Pinball" Clemons Foundation
              Hemi Mitic, Assistant to the President, Canadian Auto Workers
              Brad Watters, General Manager, 2007 Grey Cup Festival
              Players and cheerleaders
              -  Geroy Simon - BC Lions
              -  Dave Dickenson - BC Lions
              -  Ricky Ray - Edmonton Eskimos
              -  Scott Coe - Calgary Stampeders
              -  Henry Burris - Calgary Stampeders
              -  Jesse Lumsden - Hamilton Tiger-Cats
              -  Michael Bishop - Toronto Argonauts
              -  Mike O'Shea - Toronto Argonauts
              -  Ben Cahoon - Montreal Alouettes
              -  Marcus Brady - Montreal Alouettes
              Councillor Robert Lutczyk, City of Oshawa
              Neil Hetherington, CEO, Habitat for Humanity Toronto
              Habitat for Humanity Toronto Partner Families and Volunteers

    When:     Friday, November 23 - 9 a.m. - 3:00 p.m. & 4:00 p.m. -
              10:00 p.m.
              Saturday, November 24 - 10:00 a.m. - 8:00 p.m.
              Sunday, November 25 - 9:00 a.m. - 1:30, Dedication at 1:30 p.m.


    Thanks to a partnership between the 2007 Grey Cup, the Michael "Pinball"
Clemons Foundation, and the Canadian Auto Workers Union (C.A.W.), one family
will see their dream home built right before their very eyes in only three
days. The home will be built outside Rogers Centre during the Via Rail Bremner
Street Festival in the days leading up to the 95th Grey Cup championship.
    Michael "Pinball" Clemons and his family, players and cheerleaders,
members from the Canadian Auto Workers Union, and Habitat for Humanity Toronto
partner families will all work side-by-side to complete the home in time for
kick-off on Sunday. Fans who wish to participate and build alongside their
football heroes may make a donation to Habitat for Humanity Toronto.
    Following the Festival, the house will be dismantled and reconstructed in
Oshawa. Once this home is relocated, one more family will move out of
substandard housing, and out of the cycle of poverty.

    About Habitat for Humanity Toronto

    Founded in 1988, Habitat for Humanity Toronto is a non-profit,
non-denominational Christian housing organization. Habitat welcomes all people
without discrimination to join us to build simple, decent, affordable homes in
partnership with low-income families. One hundred percent of all
administrative and fundraising costs are paid for by the operation of three
ReStores, which sell quality donated new and gently-used renovation materials.
Habitat for Humanity has built more than 225,000 homes with families in need
in over 100 countries. Every 21 minutes, Habitat for Humanity builds a new

    About the Michael "Pinball" Clemons Foundation

    The Michael "Pinball" Clemons Foundation's vision is to quicken academic
excellence, infuse depth of character, promote health and vitality, and
inspire generosity in our youth. The four pillars of our vision include:
    1.  Character - the foundation of good citizenship
    2.  Education - the catalyst for success and progress
    3.  Health - the foundation of vitality
    4.  Under-Resourced - the foundation of philanthropy

    Through organized fundraising appeals and events, such as the Pinball
Wizard gala, our goal is to make substantial contributions to local health,
human resources, education, and character building programs that serve our

    About the 2007 Grey Cup

    An annual tradition celebrated by Canadians from coast-to-coast since
1909, the Grey Cup is Canada's largest professional sporting event. In
addition to the thousands filling Rogers Centre on Sunday, November 25th,
2007, the Grey Cup will be watched by millions of fans across Canada on CBC
and RDS and in more than 160 countries around the globe. Toronto last hosted
the Grey Cup in 1992 when Calgary defeated Winnipeg 24-10.

For further information:

For further information: or media requests please contact: Neil
Hetherington, CEO, Habitat for Humanity Toronto, (416) 755-7353 x 223 or cell
(416) 436-4190,; Beth Waldman, Director,
Communications, Toronto Argonauts Football Club & Grey Cup 2007, (416)
341-2720 or cell (416) 219-4410,

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